Costa Mesa, 92626, CA,
United States
August McGregor Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by August McGregor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 August McGregor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that August McGregor has purchased the following applications: Apple Pay for Payment Processing in 2020, BigCommerce for eCommerce in 2018, Twilio Segment for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems August McGregor is running and its propensity to invest more and deepen its relationship with Apple , Bigcommerce , AddShoppers or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing August McGregor revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for August McGregor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, August McGregor implemented Apple Pay on its ecommerce website. August McGregor implemented Apple Pay as a Payment Processing option to enable browser and mobile checkout for online sales. Apple Pay is integrated into the site checkout to support native payment sheet flows on Safari and iOS devices.
The deployment centers on front end web integration of Apple Pay components that present the Apple Pay payment sheet, perform merchant validation, and exchange payment tokens for authorization. Functional coverage focuses on e-commerce checkout and payments, connecting the site order flow to payment authorization workflows and backend order capture. Governance and rollout were scoped to the company website serving United States customers, with configuration focused on web checkout controls, shipping and billing parameter mapping, and merchant domain verification required by Apple Pay.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Bigcommerce | Legacy | BigCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, August McGregor implemented BigCommerce as its eCommerce platform. The deployment runs BigCommerce on the company website to host the public storefront and to manage the product catalog, product pages, shopping cart, and hosted checkout flows. Configuration work focused on catalog management, pricing and promotions, shipping and tax settings, and storefront theming through the BigCommerce control panel.
As a SaaS deployment, BigCommerce centralizes storefront delivery, content management, and transaction processing while the site surface points to the BigCommerce storefront for live product and cart operations. Operational ownership is retained by a small internal eCommerce and merchandising team at August McGregor, which governs catalog publishing, pricing updates, and order processing workflows. The implementation structures online sales, merchandising, and fulfillment functions around the BigCommerce platform.
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, August McGregor implemented Twilio Segment as its Customer Data Platform on the company website. The implementation focused on a web source deployment, embedding Twilio Segment tracking on augustmcgregor.com to collect visitor interactions, commerce events, and customer identifiers for profile assembly and event stream capture. Twilio Segment was configured to centralize event collection, perform identity stitching, and maintain unified customer profiles, with streams routed to downstream analytics and marketing endpoints for retail marketing and e commerce analytics use cases. Governance was handled through source and workspace configuration and a tracking plan to standardize event taxonomy and data quality, with a rollout scope constrained to the website and configuration sized to the companys 35 employee retail operation.
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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