Austria Trend Hotels
Jakov-Lind-Strase 15,
Vienna, 1020,
Austria
Vienna, 1020,
Austria
43 1 5880-0700
Leisure and Hospitality
Austria Trend Hotels Technographics
Austria Trend Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Austria Trend Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Austria Trend Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Austria Trend Hotels has purchased the following applications: SiteMinder for Hospitality ERP in 2015, Pimcore DXP for Content Management in 2019, Pimcore Digital Commerce for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Austria Trend Hotels is running and its propensity to invest more and deepen its relationship with SiteMinder , protel hotelsoftware , Amadeus IT Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Austria Trend Hotels revenues, which have grown to $582.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Austria Trend Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Austria Trend Hotels Tech Stack and Enterprise Applications
Austria Trend Hotels ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SiteMinder | Legacy | SiteMinder | Hospitality ERP | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Austria Trend Hotels implemented SiteMinder as a channel manager within its Hospitality ERP environment. The Austria Trend Hotel Group deployed the solution across its 27 hotels covering 4,955 rooms to address operational friction caused by a channel manager that was not integrated with property and revenue systems, which had driven manual work in reservations and revenue management.
SiteMinder was configured to provide central distribution connectivity, automated rate and inventory updates, and reservation feed automation into the group systems. The implementation passed booking and availability data through protel PMS and IDeaS RMS, enabling direct reservation ingestion from online portals and reducing manual reconciliation work in reservations and e-commerce operations.
The rollout included an initial test phase planned for three hotels but completed end to end across the entire portfolio in nine months, shorter than the originally anticipated one year. Governance and operational changes focused on aligning e-commerce, reservations, and revenue management workflows to consume the automated feeds, which freed staff to prioritize guest experience. Outcomes explicitly reported by the group include a approximately 50% increase in productivity and a 90% reduction in error rates after SiteMinder integration.
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Hotel Property Management | ERP Services and Operations |
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2015 | 2015 |
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Reservation and Booking Management | ERP Services and Operations |
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2020 | 2020 |
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Austria Trend Hotels Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pimcore Software | Legacy | Pimcore DXP | Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Austria Trend Hotels implemented Pimcore DXP to centralize its hotel presentation and booking management, positioning the deployment within a Content Management strategy for multi-site digital experience. The project emphasized a consistent first impression for guests while simplifying the journey to booking, with Pimcore DXP serving as the primary content and experience layer.
The implementation focused on core Content Management and DXP capabilities including multi-site responsive page delivery, content modeling for hotel and room descriptions, a digital asset management catalog, and a booking workflow embedded into the experience layer. The environment houses approximately 8K Documents, 10K Media Assets, and 2M Data Objects, indicating a large content and asset repository driving front-end pages and reservation flows.
Operationally the rollout delivered individual fully responsive websites for each hotel, centralized editorial control for offers and event pages, and an internal information system for reservations staff that surfaces hotel and room details. Business functions impacted include reservations operations, guest services, marketing, and event planning, with the platform supporting both public-facing commerce and internal staff workflows.
Governance emphasized a centralized content hub and editorial workflows to keep offers and impressions consistent across sites, while the internal system provided reservations teams with consolidated hotel information for day-to-day operations. Results reported include improved staff experience, summarized as happy staff in the reservations department, and a simplified booking journey implemented via Pimcore DXP.
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Austria Trend Hotels eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pimcore Software | Legacy | Pimcore Digital Commerce | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Austria Trend Hotels implemented Pimcore Digital Commerce. The eCommerce deployment established a centralized Travel & Hospitality DXP/CMS Digital Commerce platform to present hotels, offers and rooms with individual fully responsive websites per property across Austria and the DACH region.
The implementation concentrated on a booking process powered by Pimcore Digital Commerce, delivering streamlined user journeys and booking management capabilities. The platform manages 8K documents, 10K media assets and 2M data objects, and centralizes content, offer and rate information for city and business travel offerings including event planning services.
Operationally the rollout covered public hotel sites and an internal reservations information system used by staff, enabling reservations teams to view comprehensive hotel and room details. Governance emphasized central content management and editorial workflows to ensure consistent navigation and presentation for each hotel. The project outcome documented an internal system that improved staff experience, with reservations employees able to access all details and described as resulting in happy staff.
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IT Decision Makers and Key Stakeholders at Austria Trend Hotels
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General Manager | Director | Operations | |
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General Manager | Director | Operations | |
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Managing Director | CXO | Operations | |
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Head of e-Commerce | Director | Operations | |
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Apps Being Evaluated by Austria Trend Hotels Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Austria Trend Hotels IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Austria Trend Hotels digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Austria Trend Hotels Technographics
Austria Trend Hotels is a Leisure and Hospitality organization based in Austria,
with around 2000 employees and annual revenues of $582.0 million.
Austria Trend Hotels operates a diverse technology stack with applications such as
SiteMinder, Pimcore DXP and Pimcore Digital Commerce,
covering areas like Hospitality ERP, Content Management and eCommerce.
Austria Trend Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SiteMinder and Pimcore Software.
Austria Trend Hotels recently adopted applications including
Amadeus iHotelier (ex TravelClick iHotelier) in 2020, Pimcore DXP in 2019 and Pimcore Digital Commerce in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Austria Trend Hotels’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Austria Trend Hotels’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Austria Trend Hotels technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.