Auto Trader Holland
Maarssenbroeksedijk 4b,
Maarssen, 3606 N,
Netherlands
Maarssen, 3606 N,
Netherlands
31 3465 87300
Banking and Financial Services
Auto Trader Holland Technographics
Auto Trader Holland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Auto Trader Holland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Auto Trader Holland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Auto Trader Holland has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2021, Microsoft 365 for Collaboration in 2015, LiveRamp Platform for Data Management Platform in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Auto Trader Holland is running and its propensity to invest more and deepen its relationship with GumGum , Microsoft , Liveramp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Auto Trader Holland revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Auto Trader Holland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Auto Trader Holland Tech Stack and Enterprise Applications
Auto Trader Holland AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Auto Trader Holland implemented GumGum on its customer-facing website. The GumGum deployment is realized through on-page client-side script and site-level creative placements to enable contextual ad delivery. This positions Auto Trader Holland to use GumGum for Artificial Intelligence Marketing across its digital storefront.
GumGum provides Artificial Intelligence Marketing capabilities including contextual targeting, creative optimization, and AI-driven content analysis to support marketing and advertising workflows. Operational control and campaign governance are managed by the marketing and digital teams, with implementation scoped to the companys Netherlands website presence. Integrations are limited to on-site execution rather than named external systems. Auto Trader Holland GumGum Artificial Intelligence Marketing now serves the company's marketing function on its public website.
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Auto Trader Holland Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Auto Trader Holland implemented Microsoft 365 as its primary Collaboration platform, deploying the suite across the organization of approximately 40 employees. Public site metadata indicates Microsoft 365 services are surfaced on the company website, aligning the Microsoft 365 deployment with outward-facing content delivery and internal collaboration needs.
The implementation focuses on cloud-hosted Collaboration capabilities including enterprise email and calendaring, document storage and synchronization, team messaging and meetings, and the Office productivity applications. The environment is delivered from a Microsoft tenant using SaaS architecture, enabling shared document libraries, real-time co-authoring, and centralized identity for day-to-day knowledge work and internal communications.
Microsoft 365 content and services are integrated with the public website to surface selected content, and operational coverage spans core business functions within the 40-person organization. Governance is organized around tenant administration, user provisioning, access controls and baseline compliance settings, supporting collaboration workflows and content management for the firm.
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Auto Trader Holland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liveramp | Legacy | LiveRamp Platform | Data Management Platform | CRM | n/a | 2019 | 2019 |
In 2019, Auto Trader Holland implemented LiveRamp Platform, a Data Management Platform, on its website. The deployment targeted web-based data onboarding and audience orchestration to support marketing and analytics functions, using the LiveRamp Platform to centralize site-derived identifiers and behavioral signals for addressable audience creation. Implementation scope was focused on the corporate website as the primary capture point for customer interactions, with the LiveRamp Platform providing the core data management layer for digital audience work.
Configuration centered on category-aligned modules including data onboarding, identity resolution, audience segmentation, and activation workflows within the LiveRamp Platform. The implementation integrated the LiveRamp Platform with the website data layer and client-side instrumentation to enable audience exports to external advertising and analytics endpoints and to operationalize campaign activation. Governance and operational controls were established to manage consent-aware data capture, segmentation rules, and marketing team workflows for audience definition and activation scheduling, reflecting typical Data Management Platform operational patterns for a digitally focused small enterprise.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Auto Trader Holland ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Auto Trader Holland IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Auto Trader Holland CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Auto Trader Holland
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Auto Trader Holland Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Auto Trader Holland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Auto Trader Holland digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Auto Trader Holland Technographics
Auto Trader Holland is a Banking and Financial Services organization based in Netherlands,
with around 40 employees and annual revenues of $4.0 million.
Auto Trader Holland operates a diverse technology stack with applications such as
GumGum, Microsoft 365 and LiveRamp Platform,
covering areas like Artificial Intelligence Marketing, Collaboration and Data Management Platform.
Auto Trader Holland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Microsoft and Liveramp.
Auto Trader Holland recently adopted applications including
Amazon CloudFront in 2022, GumGum in 2021 and OpenX OpenAudience in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Auto Trader Holland’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Auto Trader Holland’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Auto Trader Holland technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.