Lilburn, 30047, GA,
United States
Automax Atlanta Technographics
Automax Atlanta Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Automax Atlanta and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Automax Atlanta employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Automax Atlanta has purchased the following applications: Frazer DMS for Dealership Management in 2011, Microsoft 365 for Collaboration in 2020, Podium Interaction Management for Customer Engagement in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Automax Atlanta is running and its propensity to invest more and deepen its relationship with Frazer Computing, Inc , Microsoft , Podium Corp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Automax Atlanta revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Automax Atlanta intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Automax Atlanta Tech Stack and Enterprise Applications
Automax Atlanta ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Frazer Computing, Inc | Legacy | Frazer DMS | Dealership Management | ERP Services and Operations | n/a | 2011 | 2011 |
In 2011, Automax Atlanta implemented Frazer DMS as its core Dealership Management application to centralize accounting and operational workflows across the dealership. The implementation positioned Frazer DMS as the primary system for accounting, vendor records, service work order processing, invoicing, and payroll for a small, dealer-sized operation.
Configuration focused on accounting and finance modules within Frazer DMS, including general ledger setup for month-end reconciliation, accounts payable and vendor information management, invoice capture tied to work orders, and payroll processing. Staff-level proficiency in Frazer DMS supported routine activities such as reviewing final statements for company accounts and balancing the general ledger at month end.
Operational governance emphasized standardized month-end close procedures, vendor master data controls, and a consistent workflow for converting service work orders into billable invoices. The deployment covered accounting, service, parts, and sales functions, and internal process changes centered on enforcing consistent review of final statements and centralizing vendor and invoice management within Frazer DMS.
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Automax Atlanta Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 Automax Atlanta implemented Microsoft 365 to provide Collaboration capabilities for its 50-employee automotive retail operations. The deployment is a cloud-hosted Microsoft 365 tenant, and Microsoft 365 is referenced on their website indicating active use of Office web apps and cloud email links for public contact and employee access. The implementation supports core business communication and productivity across sales, service, and back-office functions.
Configuration aligns with standard Microsoft 365 Collaboration capabilities, typically including Exchange Online for email, Microsoft Teams for chat and meetings, SharePoint Online for shared document libraries, OneDrive for user file sync, and Azure Active Directory for identity and access management. Operational coverage focuses on dealership staff and administrative teams, supporting internal communication, document management, lead follow-up workflows, and routine office productivity. Governance and operational control are consistent with small business Microsoft 365 tenants, centered on tenant-level user provisioning, role-based access controls, and basic retention and security settings to manage collaboration and data access.
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Automax Atlanta CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Podium Corp | Legacy | Podium Interaction Management | Customer Engagement | CRM | n/a | 2019 | 2019 |
In 2019, Automax Atlanta implemented Podium Interaction Management on its website as a Customer Engagement application to centralize customer messaging, lead capture, and online review interactions. The Podium Interaction Management deployment is website embedded, serving as the primary customer-facing interaction layer for inbound consumer inquiries and engagement workflows across the dealer site.
The implementation emphasizes Customer Engagement capabilities such as web messaging, interaction management, review solicitation and centralized message routing, with configuration focused on dealer sales and service touchpoints. Governance and operational change centered on consolidating customer-facing communications into Podium Interaction Management, with frontline sales and service staff using the application to manage web-originated conversations and standardize response workflows.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Automax Atlanta IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Automax Atlanta
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Automax Atlanta Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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