Av Fanatics Technographics
Av Fanatics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Av Fanatics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2 Av Fanatics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Av Fanatics has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Av Fanatics is running and its propensity to invest more and deepen its relationship with Google , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Av Fanatics revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Av Fanatics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Av Fanatics Tech Stack and Enterprise Applications
Av Fanatics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Av Fanatics adopted Google Workspace (Formerly Google G-Suite) as its Collaboration platform, with evidence of Google Workspace present on the company website indicating the vendor Google is active in their web presence. The implementation centers on Collaboration for a two-person UK retail operation, positioning Google Workspace as the primary suite for email, calendaring, and cloud-native document work. The record links the company, application, and category directly, Av Fanatics Google Workspace Collaboration business communications.
Google Workspace (Formerly Google G-Suite) implementation is aligned with standard Collaboration capabilities, including Gmail for domain-based email hosting, Google Calendar for scheduling, Google Drive and Docs for cloud storage and collaborative document editing, and the Google Admin console for user and domain management. Operational coverage is scoped to the small retail team and the company web footprint, supporting core business functions such as internal communications, customer contact coordination, and content publishing tied to the website. Governance is exercised through Google Workspace account and domain controls, enabling centralized administration of users and email routing consistent with Collaboration platform practices.
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Av Fanatics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Av Fanatics deployed FullStory on its website. The implementation uses FullStory as a Customer Experience tool to capture user sessions and surface web storefront behavior for the retailer based in the United Kingdom. For a two person retailer the deployment is scoped to the public-facing site and e-commerce pages, providing session replay and event capture across product, cart, and checkout flows.
FullStory was instrumented via client-side JavaScript to record DOM events, clicks, and page state, aligning with standard Customer Experience deployment patterns for web analytics and session replay. Functional capabilities implemented include session replay, interaction heatmaps, and conversion funnel analysis to support UX troubleshooting and customer support workflows. Governance is lightweight and operated internally, with configuration focused on page-level event definitions and privacy filtering for web data capture.
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IT Decision Makers and Key Stakeholders at Av Fanatics
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Apps Being Evaluated by Av Fanatics Executives
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