Axfood
Axfood Technographics
Axfood Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Axfood and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6908 Axfood employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Axfood has purchased the following applications: SAP Assortment Planning for Assortment Planning in 2019, IBM Blockchain Platform for Blockchain Platform in 2019, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Axfood is running and its propensity to invest more and deepen its relationship with SAP , IBM , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Axfood revenues, which have grown to $6.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Axfood intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Axfood Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Assortment Planning | Assortment Planning | ERP Services and Operations | n/a | 2019 | 2023 |
In 2019 Axfood began working with SAP in November to co-develop and modernize SAP Assortment Planning for supermarkets in Sweden. The engagement targeted the retail assortment decision function and category management workflows, embedding the Assortment Planning application into merchandising processes for grocery operations.
Development efforts focused on user experience enhancements, predictive clustering capabilities, and real time simulation to support scenario modelling and assortment testing. The collaboration produced a standardized SAP Assortment Planning product that SAP announced in March 2023, and implemented functional modules including predictive clustering for grouping products and customer segments, simulation engines for real time scenario analysis, and UX refinements to support category managers.
Operational scope concentrated on supermarket operations and category management teams within Axfood in Sweden, with governance organized around joint product development and standardization between Axfood and SAP. The implementation explicitly aimed to improve assortment decisions and reduce waste in retail assortments while packaging the capability as a standardized Assortment Planning offering for broader retail adoption.
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Blockchain Platform | Blockchain Platform | Blockchain | n/a | 2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Axfood deployed Microsoft 365 as its primary Collaboration platform. The Microsoft 365 deployment is visible on Axfood's public website and serves a Sweden-based retail organization with 6,908 employees, indicating a tenant-level SaaS footprint across corporate operations.
The implementation centers on standard Collaboration capabilities within Microsoft 365, including cloud email and calendaring, document collaboration and SharePoint intranet style content, OneDrive file sync, and real-time communication and meetings functionality. Configuration patterns consistent with this application include tenant administration, role based access controls, and information architecture for shared document libraries and collaborative workspaces.
Surface-level integration of Microsoft 365 on the corporate website suggests web exposed content and authentication flows linked to the Microsoft 365 tenant. Operational coverage emphasizes corporate communications, internal collaboration and knowledge management across Axfood, and governance is expected to encompass tenant level policies, content lifecycle workflows, and centralized administrative controls associated with the Microsoft 365 Collaboration deployment.
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2011 | 2011 |
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Web Content Management | Content Management |
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2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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PR and Media Communication | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2025 | 2025 |
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Whistleblowing Management | TRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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SD-WAN | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2021 | 2021 |
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Next Generation Firewall | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Axfood
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Axfood Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Axfood Technographics
Axfood is a Retail organization based in Sweden,
with around 6908 employees and annual revenues of $6.40 billion.
Axfood operates a diverse technology stack with applications such as
SAP Assortment Planning, IBM Blockchain Platform and Microsoft 365,
covering areas like Assortment Planning , Blockchain Platform and Collaboration.
Axfood has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, IBM and Microsoft.
Axfood recently adopted applications including
Microsoft Azure Monitor in 2025, Optimizely Hosting in 2023 and Slack Connect in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Axfood’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Axfood’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Axfood technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.