AXS
425 W. 11th St., Suite 100,
Los Angeles, 90015, CA,
United States
Los Angeles, 90015, CA,
United States
1 925-357-4228
Professional Services
AXS Technographics
AXS Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AXS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 AXS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AXS has purchased the following applications: Whatfix Digital Adoption Platform for Digital Adoption in 2021, SAP Business AI for Generative AI Platforms in 2025, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AXS is running and its propensity to invest more and deepen its relationship with Whatfix , SAP , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AXS revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AXS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AXS Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Whatfix | Legacy | Whatfix Digital Adoption Platform | Digital Adoption | HCM | n/a | 2021 | 2021 |
In 2021, AXS deployed the Whatfix Digital Adoption Platform on its public website as a web-first implementation to support customer-facing flows. The implementation is categorized under Digital Adoption and was executed as an in-browser deployment, embedding Whatfix through a lightweight script to surface guided walkthroughs and contextual overlays directly on web pages used by ticket buyers and event attendees.
Whatfix Digital Adoption Platform at AXS was configured to deliver core digital adoption capabilities including step-by-step walkthroughs, contextual tooltips, self-service help widgets, and in-app messaging, with analytics instrumentation to track user flows and content engagement. Operational ownership was aligned to customer experience and web operations teams, with configuration and content governance organized around website flows and support escalation paths, and rollout staged across key buying and account-management pages to ensure consistent guidance across customer journeys.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business AI | Generative AI Platforms | AI Development | n/a | 2025 | 2025 |
In 2025, AXS implemented GROW with SAP and began groundwork to adopt SAP Business AI within its Generative AI Platforms strategy. The initiative used GROW with SAP to unify and modernize core business operations and establish a foundation for future AI-driven capabilities.
Implementation delivered a unified ERP platform spanning finance, sales, procurement, and asset management, using GROW with SAP standardized templates to minimize customization for SME-friendly operations. The three month implementation was executed collaboratively with Nirvasoft, focusing on configuration of financial close workflows, budget and procurement approvals, and asset lifecycle tracking to enable a single source of truth and real-time operational visibility.
During rollout AXS kept existing systems running in parallel to maintain continuity while teams adopted the new platform, and the company is preparing targeted integrations such as InvoiceNow and document compliance reporting to extend finance modernization. Workstreams include configuring automated approval routing, real-time financial reporting feeds, and transactional visibility across sales and procurement to support regional B2B payment product development.
Governance and operational changes centered on centralized data ownership and standardized process templates, enabling finance and procurement teams to work from consolidated records and reducing manual reconciliation. AXS is explicitly laying groundwork for SAP Business AI adoption to add automation and intelligent insights into finance processing and forecasting, positioning the Generative AI Platforms capability as the next phase of its platform roadmap.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at AXS
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AXS Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AXS Technographics
AXS is a Professional Services organization based in United States,
with around 450 employees and annual revenues of $65.0 million.
AXS operates a diverse technology stack with applications such as
Whatfix Digital Adoption Platform, SAP Business AI and GumGum,
covering areas like Digital Adoption, Generative AI Platforms and Artificial Intelligence Marketing.
AXS has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Whatfix, SAP and GumGum.
AXS recently adopted applications including
SAP Business AI in 2025, Contentsquare in 2023 and Momentive Usabilla in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AXS’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AXS’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AXS technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.