BG Online Technographics
BG Online Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BG Online and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 BG Online employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BG Online has purchased the following applications: OpenCart for Shopping Cart Management in 2020, SO Connect Listings for Listing Management in 2020, MailChannels for Transactional Email in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BG Online is running and its propensity to invest more and deepen its relationship with OpenCart , SO Connect , MailChannels or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BG Online revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BG Online intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BG Online Tech Stack and Enterprise Applications
BG Online eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenCart | Legacy | OpenCart | Shopping Cart Management | eCommerce | n/a | 2020 | 2020 |
In 2020, BG Online implemented OpenCart as its storefront platform, deploying OpenCart on its public website to manage online sales. OpenCart is the company application serving as BG Online's Shopping Cart Management solution, supporting product catalog presentation, shopping cart workflows, checkout, and order capture for the retailer’s e commerce operations in Spain.
The deployment is delivered through the site instance and is configured to handle product listings, basket persistence, checkout workflows, and order management functions consistent with Shopping Cart Management capabilities. Configuration and content updates are managed through the OpenCart administrative interface, with a small operational team responsible for catalog maintenance, order fulfillment, and customer service, and governance oriented around centralized e commerce ownership and lightweight change controls.
|
BG Online CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SO Connect | Legacy | SO Connect Listings | Listing Management | CRM | n/a | 2020 | 2020 |
In 2020, BG Online implemented SO Connect Listings, a Listing Management application to centralize public business information for its retail brand B.G. Intermoda. The deployment targeted consistent brand and store data management across consumer touchpoints as the company sought to replace time consuming manual edits with a single operational control plane.
SO Connect Listings was configured to provide a single dashboard for centralized listing management, enabling authorized users to update store name, phone number, address, and operating hours. The solution’s publisher syndication capability connected to more than 50 platforms, explicitly including Google, Facebook, and Apple, so updates could be published from one interface.
Operational scope centered on store operations and communications, with store managers in Altea and Denia and the communications lead using the platform to maintain uniform listings. The implementation consolidated listing workflows, removing fragmented manual processes and enabling coordinated updates across directory and map publishers.
Since launch, SO Connect Listings has driven measurable changes in discovery metrics, reporting a 45% year over year increase in listing views, a 33% year over year increase in listing clicks, and a 12% year over year increase in directions clicks. Governance moved to centralized update procedures managed by store managers, simplifying ongoing maintenance and improving the consistency of customer-facing location data.
|
BG Online PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailChannels | Legacy | MailChannels | Transactional Email | PaaS | n/a | 2017 | 2017 |
In 2017, BG Online implemented MailChannels to manage Transactional Email on its ecommerce website. BG Online is a Spain-based retail site with 10 employees, and the MailChannels deployment is visible in the website source as the outbound mail provider for customer communications.
The implementation configures MailChannels as the outbound relay and API endpoint for the site application, focused on customer-facing transactional workflows such as order confirmations, password resets, and shipment notifications. Standard Transactional Email capabilities were applied, including sending domain authentication and relay routing, and operational responsibility is scoped to the site operations team for configuration, delivery monitoring, and bounce handling within the ecommerce communication stack.
|
IT Decision Makers and Key Stakeholders at BG Online
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BG Online Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-04-18 | BG Online | Evaluated | Paylocity | Paylocity ATS | Recruiting, Applicant Tracking System | HCM |