Santa Rosa, 95401, CA,
United States
B & M Racing and Performance Technographics
B & M Racing and Performance Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by B & M Racing and Performance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 B & M Racing and Performance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that B & M Racing and Performance has purchased the following applications: Oracle NetSuite CRM for CRM in 2006, Rackspace Cloud for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems B & M Racing and Performance is running and its propensity to invest more and deepen its relationship with Oracle , Rackspace Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing B & M Racing and Performance revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for B & M Racing and Performance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
B & M Racing and Performance Tech Stack and Enterprise Applications
B & M Racing and Performance CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2006 | 2006 |
In 2006, B & M Racing and Performance implemented Oracle NetSuite CRM. The small US automotive parts and performance shop with about 60 employees adopted Oracle NetSuite CRM as a cloud-hosted CRM platform to centralize customer records and align commercial workflows across sales and service functions.
The implementation emphasized core CRM modules including contact and account management, opportunity and pipeline management, quote generation, and activity tracking. Configuration work focused on sales stage definitions, custom record fields to capture automotive product and order details, and role-based security to separate sales, service, and administrative responsibilities.
Operational coverage centered on sales and customer service teams, with CRM processes supporting both retail and business-to-business customer interactions in the United States. The deployment scaled to the company headcount and prioritized user-facing workflows for lead qualification, opportunity progression, and order-related activity tracking.
Governance was established through a designated CRM administrator role, standardized lead-to-opportunity workflows, data quality rules for customer records, and a staged rollout with user onboarding and training. Oracle NetSuite CRM was documented as the single source of truth for customer data and commercial process orchestration.
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B & M Racing and Performance IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, B & M Racing and Performance implemented Rackspace Cloud. Rackspace Cloud is used as an Application Hosting and Computing Services platform to host the company website and deliver customer-facing content for the automotive retailer.
Deployment is structured around Rackspace Technology managed cloud hosting, provisioned for web compute and storage to support the public site. Configuration emphasizes web serving, content delivery, and operational support for marketing and product information, with IT and marketing coordinating site content while Rackspace Technology handles infrastructure operations and account-level management.
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IT Decision Makers and Key Stakeholders at B & M Racing and Performance
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Vice President of Engineering & Quality Control | VP | R&D | ||||
| Corporate VP of Supply Chain Management | VP | Supply Chain | ||||
| President | CXO | Finance |
Apps Being Evaluated by B & M Racing and Performance Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||