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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

B2B Wholesale Tech Stack and Enterprise Applications

B2B Wholesale ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
BTB - Building Telco Businesses Legacy BTB CINDY billing system Subscription and Recurring Billing ERP n/a 2019 2019
In 2019, BTB - Building Telco Businesses deployed the BTB CINDY billing system as its Subscription and Recurring Billing platform. The BTB CINDY billing system was positioned to support BTB’s back end technical operations, including billing, provisioning, debt collection and credit management for its telco service portfolio. Implementation scope focused on data ingestion, normalization and billing orchestration. Functional capabilities implemented in CINDY included carrier data acquisition and cleansing, charge validation and correction workflows, managed disconnection reporting, account auditing, and scheduled report generation. The data team loaded flat files and Excel extracts into databases for reconciliation, used the billing portal to identify incorrect charges, and produced weekly, monthly and quarterly reports in Excel and Power BI for operational managers. Integrations were explicit and operational, connecting CINDY to carrier sources such as Optus, Telstra and AAPT, and to Salesforce and various carrier portals for data verification and ticketing. The system supported BTB’s Next Generation Network and service catalogue that includes NBN, ADSL, ISDN, SIP, Cloud PBX, Fibre, Ethernet, MPLS, 4G, Microwave Links, DaaS, IaaS and managed firewalls, enabling end to end service-to-billing traceability. Governance and operational workflows were formalized around data quality and prioritization, with the data analyst role responsible for cleansing, interpreting and normalizing carrier feeds, auditing customer services, and working with management to prioritize information needs such as Managed Disconnection Reports. Daily operational controls used CINDY alongside Salesforce and carrier portals to detect and rectify billing errors and to maintain consistent customer account data across Melbourne and Manila reporting stakeholders.
B2B Wholesale Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Power BI Analytics and BI Analytics and BI n/a 2019 2019
In 2019, B2B Wholesale implemented Microsoft Power BI to centralize Analytics and BI reporting across its technical operations and commercial functions. Microsoft Power BI was positioned as the reporting and visualization layer to consolidate data used by managers in Melbourne and Manila for weekly, monthly and quarterly reporting. The implementation emphasized report authoring, interactive dashboards, and data modeling to support audit and monitoring workflows. Microsoft Power BI was used alongside Excel for custom reports, with scheduled data refreshes and authoring of Managed Disconnection Reports and carrier audit outputs to meet operational reporting needs. Data ingestion and integration were built around explicit sources, including carrier portals for Optus, Telstra and AAPT, the internal billing system CINDY, Salesforce CRM, flat files and Excel uploads into a database staging area. The platform supported cleansing, normalization and loading of files and enabled analysts to audit customer services, identify incorrect charges and reconcile provider data as part of daily operational routines. Governance and process changes focused on data quality controls and prioritized information needs driven by management, with the data analyst role responsible for acquiring, normalizing and validating carrier data and for coordinating fixes in Salesforce. The deployment scaled to cover back end technical operations, provisioning, support, billing, debt collection and credit management workflows without reference to implementation partners.
B2B Wholesale Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
In 2016 B2B Wholesale implemented Microsoft 365 as its primary Collaboration platform. The deployment established Microsoft 365 as the central productivity and communication suite for the Australia-based professional services firm with roughly 70 employees, targeting core office workflows and client-facing collaboration needs. The Microsoft 365 rollout incorporated standard Collaboration capabilities, including Exchange Online for corporate email, SharePoint Online for document and intranet content management, Microsoft Teams for real-time messaging and meetings, OneDrive for user file sync and the Office desktop and web applications for productivity. Configuration work aligned with typical tenant-level controls, including user provisioning, license assignment, and baseline security and compliance settings appropriate for a small professional services organization. Operational coverage focused on internal professional services staff across Australia and on-site use, with tenant administration and role-based access governance supporting day-to-day operations. Public evidence shows Microsoft 365 assets are surfaceable on the company website, indicating the suite is actively used in external-facing content or authentication flows, consistent with the Collaboration application footprint.
B2B Wholesale Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2017 2017
B2B Wholesale CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Support CRM 2019 2019
Marketing Automation CRM 2017 2017
B2B Wholesale ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Incident Management ITSM 2021 2021
IT Service Management ITSM 2019 2019
B2B Wholesale IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2019 2019
Content Delivery Network IaaS 2018 2018

IT Decision Makers and Key Stakeholders at B2B Wholesale

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by B2B Wholesale Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from B2B Wholesale IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the B2B Wholesale digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD B2B Wholesale Technographics
B2B Wholesale is a Professional Services organization based in Australia, with around 70 employees and annual revenues of $5.0 million.
B2B Wholesale operates a diverse technology stack with applications such as BTB CINDY billing system, Microsoft Power BI and Microsoft 365, covering areas like Subscription and Recurring Billing, Analytics and BI and Collaboration.
B2B Wholesale has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as BTB - Building Telco Businesses and Microsoft.
B2B Wholesale recently adopted applications including Atlassian StatusPage in 2021, Amazon EC2 in 2021 and BTB CINDY billing system in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of B2B Wholesale’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates B2B Wholesale’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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