Babylist
1625 Clay Street, Suite 500,
Oakland, 94612, CA,
United States
Oakland, 94612, CA,
United States
1 510-462-3451
Retail
Babylist Technographics
Babylist Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Babylist and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Babylist employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Babylist has purchased the following applications: Klarna Payments for Payment Processing in 2021, Zoom Chat (ex Solvvy) for Chatbots and Conversational AI in 2021, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Babylist is running and its propensity to invest more and deepen its relationship with Klarna , Zoom Video Communications , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Babylist revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Babylist intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Babylist Tech Stack and Enterprise Applications
Babylist ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Babylist implemented Klarna Payments to handle checkout transactions on its website, embedding Klarna Payments as the primary Payment Processing layer for consumer purchases in the United States. The deployment places the Klarna Payments client components in the site checkout flow and relies on server-side integration for payment authorization and tokenization to support online commerce workflows.
Klarna Payments implementation aligns with standard Payment Processing capabilities, including checkout orchestration, support for multiple payment methods and deferred payment options, client-side integration for secure card data handling, and API-driven settlement calls that tie into back-end order and reconciliation processes. The configuration emphasizes payment authorization, token management, and fraud screening as part of the overall payment control set.
Operational responsibility for the Klarna Payments integration spans e-commerce, finance, and customer support functions within Babylist, with governance focused on payment operations, reconciliation procedures, and compliance with U.S. card network rules. The integration is scoped to the company website and directly supports online purchase workflows, customer payment experience, and post-transaction financial processing.
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Babylist AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom Chat (ex Solvvy) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Babylist implemented Zoom Chat (ex Solvvy) on its public website. The implementation establishes Zoom Chat (ex Solvvy) as Babylist's Chatbots and Conversational AI capability to deliver customer service and web self service support workflows for shoppers.
The deployment uses Zoom Chat (ex Solvvy) as a cloud hosted conversational widget embedded in site pages, providing guided product discovery, conversational FAQ resolution, and ticket deflection workflows. Configuration focused on knowledge base content authoring, intent modeling, templated conversational flows, and escalation logic that hands off to human agents when queries exceed automated scope.
Operational ownership is assigned to customer experience and support teams who maintain content, tune intents, and manage training cycles for the bot. The rollout is scoped to the web channel and reflects a SaaS centric architecture aligned with Babylist size of about 100 employees, enabling centralized administration and iterative optimization of conversational flows.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Babylist Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 Babylist deployed Zoom from Zoom Video Communications as its Audio Video and Web Conferencing solution. Babylist uses Zoom on their website to surface real time video interactions for customer-facing flows while also supporting internal meetings and collaboration across product and operations teams.
The implementation follows a vendor hosted SaaS architecture typical for Audio Video and Web Conferencing, providing video meetings, screen sharing, session recording, and host role controls. Configuration and governance emphasize meeting controls, access management for external website visitors, and centralized administrative management of scheduled sessions, with operational ownership residing in teams responsible for customer experience and product support within the United States.
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Collaboration | Collaboration |
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2016 | 2016 |
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Babylist eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Babylist CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Babylist ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Babylist PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Babylist IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Network Management and Monitoring | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Babylist
| First Name | Last Name | Title | Function | Department | Phone | |
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Divisional Ecommerce Merchandise Manager | Manager | Finance | |
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VP, Strategy and Business Operations | VP | Operations | |
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Merchandising and Ecommerce Manager | Manager | Finance | |
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Apps Being Evaluated by Babylist Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Babylist IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Babylist digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Babylist Technographics
Babylist is a Retail organization based in United States,
with around 100 employees and annual revenues of $50.0 million.
Babylist operates a diverse technology stack with applications such as
Klarna Payments, Zoom Chat (ex Solvvy) and Zoom,
covering areas like Payment Processing, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Babylist has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna and Zoom Video Communications.
Babylist recently adopted applications including
Klarna Payments in 2021, Zoom Chat (ex Solvvy) in 2021 and comScore Activation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Babylist’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Babylist’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Babylist technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.