Bacardi Limited
Plaza Catalunya nu. 1, 6th floor,
Barcelona, 8002,
Spain
Barcelona, 8002,
Spain
34 935-657-100
Manufacturing
Bacardi Limited Technographics
Bacardi Limited Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bacardi Limited and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Bacardi Limited employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bacardi Limited has purchased the following applications: SAP S/4 HANA for ERP Financial in 2016, Avature CRM for Candidate Relationship Management in 2018, SAP BW (Business Warehouse) for Data Warehouse in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bacardi Limited is running and its propensity to invest more and deepen its relationship with SAP , Avature , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bacardi Limited revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bacardi Limited intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bacardi Limited Tech Stack and Enterprise Applications
Bacardi Limited ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Bacardi Limited implemented SAP S/4 HANA as its core ERP Financial platform and embedded security design into the program. The implementation included direct involvement in defining security requirements and design for HANA and SAP S/4 HANA, with Global Security owning SoD Governance, compliance and controls across the deployment.
The program delivered a global rollout of SAP GRC 10.1, implementing Access Control, Process Control and Risk Management capabilities to support authorization, continuous monitoring and risk rule management. The Global Security team acted as project manager and SME for SAP GRC 10.1, driving role redesign and the authorization framework, preparing and executing UAT scripts, and using HP ALM for validation and status reporting during the role re-design authorization security global rollout.
Operational implementation covered design and implementation of Global Security operational processes and guidelines, and a Global SoD Governance Framework. The team reviewed and updated the SoD risk ruleset to align with SOX requirements and global best practices, worked with RACMs to define mitigating and compensating controls for SoD and SOX violations, and ensured automated, semi automated and operational manual controls were captured and updated in the RACMs to reflect the new application platforms.
Execution involved close collaboration with SAP IT projects and development teams to assess functional customizations and with the global SOX team and internal and external auditors for control alignment and audit readiness. The security program coordinated with 3rd Party Security Services, supported security audits, user access and SoD reviews, and used IPPM and MS Project for monthly project reporting to PMO and leadership, while organizing workshops and follow up reviews across service centres and plants.
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Expense Management | ERP |
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2008 | 2008 |
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Bacardi Limited HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, Bacardi Limited deployed Avature CRM as a Candidate Relationship Management solution to support its recruitment activities. Avature CRM is used on Bacardi Limited’s website as the candidate-facing career portal and as the central talent engagement platform for the company in Spain, providing a unified repository for applicant profiles and outreach workflows.
The implementation emphasizes candidate relationship management capabilities, including centralized candidate profile management, talent pool segmentation, campaign orchestration, and automated engagement workflows consistent with Candidate Relationship Management functionality. Operational ownership sits with Talent Acquisition and HR, which use Avature CRM to standardize candidate engagement and pipeline staging across recruitment campaigns, while the career site integration surfaces branded application flows and candidate self-service interactions.
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Bacardi Limited Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BW (Business Warehouse) | Data Warehouse | Analytics and BI | n/a | 2015 | 2015 |
In 2015 Bacardi Limited implemented SAP BW (Business Warehouse) as its Data Warehouse to centralize reporting and BI capabilities across its markets. The initiative led international projects focused on decommissioning existing reporting solutions and establishing a global SAP BW solution, with additional responsibility retained as PMO for all global BI activities.
The SAP BW (Business Warehouse) implementation emphasized core data warehouse functions, including data modeling and InfoProvider design, ETL and data staging workflows, and a semantic reporting layer for market-level analytics. Configuration work included structuring data marts and query objects to support market and corporate reporting requirements, consistent with standard Data Warehouse functional workflows.
Operational coverage targeted global market reporting, with SAP BW serving as the centralized repository for consolidated and market-level data feeds. The program standardized data ingestion and master data harmonization processes, and implemented scheduled load orchestration and query provisioning to support local and cross-market reporting needs.
Governance and rollout were managed through a centralized PMO that owned global BI activities, change control, and release coordination across markets. The PMO role included establishing BI standards, coordinating market rollouts, and overseeing continued enhancement of reporting capabilities within the SAP BW Data Warehouse environment.
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Bacardi Limited CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2019 | 2019 |
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Bacardi Limited IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Bacardi Limited
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bacardi Limited Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bacardi Limited IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bacardi Limited digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bacardi Limited Technographics
Bacardi Limited is a Manufacturing organization based in Spain,
with around 500 employees and annual revenues of $50.0 million.
Bacardi Limited operates a diverse technology stack with applications such as
SAP S/4 HANA, Avature CRM and SAP BW (Business Warehouse),
covering areas like ERP Financial, Candidate Relationship Management and Data Warehouse.
Bacardi Limited has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Avature.
Bacardi Limited recently adopted applications including
SAP Commerce Cloud (ex Hybris) in 2022, WooCommerce in 2021 and Zendesk Service in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bacardi Limited’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bacardi Limited’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bacardi Limited technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.