Backup Direct
The Tramshed, Walcot Street,
Bath, BA1 5BB,
United Kingdom
Bath, BA1 5BB,
United Kingdom
44 845 527 1853
Consumer Packaged Goods
Backup Direct Technographics
Backup Direct Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Backup Direct and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Backup Direct employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Backup Direct has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2004, Jobvite for Recruiting, Applicant Tracking System in 2021, LiveChat for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Backup Direct is running and its propensity to invest more and deepen its relationship with Oracle , Jobvite , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Backup Direct revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Backup Direct intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Backup Direct Tech Stack and Enterprise Applications
Backup Direct ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2004 | 2004 |
In 2004, Backup Direct implemented Oracle NetSuite ERP to centralize ERP Financial functions across the company. Backup Direct implemented Oracle NetSuite ERP for ERP Financial business functions including core accounting and financial reporting within its consumer packaged goods operations in the United Kingdom.
The deployment emphasized core financial modules, with configuration of general ledger, accounts payable, accounts receivable, fixed asset management, and consolidated financial reporting. Configuration work included a tailored chart of accounts, period close workflows, and transaction posting rules to support month end and statutory reporting, reflecting typical ERP Financial functional requirements.
The rollout focused first on the finance and accounting teams, establishing centralized access controls and formal approval workflows before extending controls into procurement and commercial transaction handoffs. Operational coverage was centered on finance and accounting departments in the UK, with governance defined around monthly close cadence, role based security, and standardized financial processes.
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Backup Direct HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jobvite | Legacy | Jobvite | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Backup Direct implemented Jobvite as its Recruiting,Applicant Tracking System on its corporate careers website. The Jobvite deployment serves the companys recruiting function for its 80 employee consumer packaged goods organization based in the United Kingdom. The implementation centers on online job posting and applicant tracking, candidate workflow orchestration, and interview scheduling functionality typical of Recruiting,Applicant Tracking System platforms, with the careers page integrated to capture applications directly into Jobvite. Jobvite is used to centralize requisition management and to provide hiring managers with a single view of candidates.
The architecture is cloud hosted with website embedded application capture and standard ATS configuration for roles, workflows, and access controls tailored to HR and hiring managers across the UK. Governance emphasizes HR ownership for requisition approval and candidate pipeline governance, with a phased rollout to hiring teams and configuration of job templates and candidate stages. The deployment aligns Backup Direct Recruiting,Applicant Tracking System usage with the company careers page and day to day recruiting operations.
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Backup Direct AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Backup Direct implemented LiveChat on their website. The deployment uses LiveChat as a customer facing live chat widget embedded in the corporate site https://www.clouddirect.net/, supporting Chatbots and Conversational AI capabilities for real time inquiries. Implementation concentrated on live chat and automated conversational workflows, including canned responses, chat routing to agents, session transcripts and chatbot triggers aligned with Chatbots and Conversational AI functional patterns.
Operational scope covered customer service and e commerce touchpoints, with agents and sales staff using LiveChat to engage site visitors within the United Kingdom. Governance centered on configuring agent roles, working hours, escalation workflows and transcript retention, sized to Backup Direct's 80 employee headcount. Integrations are limited to the website embed as documented, no external system integrations are specified, and the deployment prioritized front end conversational engagement rather than backend system orchestration.
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Backup Direct Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Backup Direct CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Lead Generation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Backup Direct IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Backup Direct
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder and Chief Executive Officer | CXO | Finance | |
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Managing Director | Director | Finance | |
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Chief Technology Officer | CXO | IT | |
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Apps Being Evaluated by Backup Direct Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Backup Direct IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Backup Direct digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Backup Direct Technographics
Backup Direct is a Consumer Packaged Goods organization based in United Kingdom,
with around 80 employees and annual revenues of $8.0 million.
Backup Direct operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Jobvite and LiveChat,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Chatbots and Conversational AI.
Backup Direct has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Jobvite and LiveChat, Inc..
Backup Direct recently adopted applications including
Zoominfo Platform in 2022, Jobvite in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Backup Direct’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Backup Direct’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Backup Direct technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.