AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Backyard Adventures Tech Stack and Enterprise Applications

Backyard Adventures ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon Pay Payment Processing ERP n/a 2023 2023
Payment Processing ERP 2021 2021
Payment Processing ERP 2023 2023
Backyard Adventures AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Formilla.com Legacy Formilla.com Chatbots and Conversational AI AI-Powered Application n/a 2022 2022
In 2022 Backyard Adventures implemented Formilla.com as a customer-facing chat solution on its retail website. The deployment uses Formilla.com within the Chatbots and Conversational AI category to support customer service and pre-sales engagement on the e-commerce storefront, linking live chat interactions to online product discovery workflows. The implementation centers on an embedded web chat widget and automated conversational flows typical of Chatbots and Conversational AI, including real-time live chat escalation, scripted response trees for common product and shipping questions, and lead capture through in-chat forms. Operational coverage is focused on the company website and the customer service function, with configuration oriented to support online shoppers and agents staffing the chat channel. Backyard Adventures Formilla.com Chatbots and Conversational AI integration is implemented as a site-level embed, instrumenting front-end chat interactions for routing to human agents and for capture of contact and inquiry data.
Chatbots and Conversational AI AI-Powered Application 2016 2016
Backyard Adventures Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
Collaboration Collaboration 2022 2022
Backyard Adventures eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2022 2022
eCommerce eCommerce 2023 2023
Personalization and Product Recommendations eCommerce 2016 2016
Personalization and Product Recommendations eCommerce 2021 2021
Backyard Adventures SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Inventory Management SCM 2018 2018
Backyard Adventures CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2019 2019
Customer Experience CRM 2016 2016
Marketing Analytics CRM 2019 2019
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2022 2022
Marketing Automation CRM 2023 2023
Tag Management CRM 2016 2016
Backyard Adventures PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2017 2017
Transactional Email PaaS 2017 2017
Backyard Adventures IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2014 2014
Cloud Storage IaaS 2023 2023
Content Delivery Network IaaS 2022 2022
Backyard Adventures CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Secure Email Gateways (SEGs) CyberSecurity 2020 2020

IT Decision Makers and Key Stakeholders at Backyard Adventures

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Backyard Adventures Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Backyard Adventures IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Backyard Adventures digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Backyard Adventures Technographics
Backyard Adventures is a Retail organization based in United States, with around 200 employees and annual revenues of $30.0 million.
Backyard Adventures operates a diverse technology stack with applications such as Amazon Pay, Formilla.com and Microsoft 365, covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
Backyard Adventures has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Amazon Web Services (AWS), Formilla.com and Microsoft.
Backyard Adventures recently adopted applications including Amazon Pay in 2023, Apple Pay in 2023 and Shopify Plus in 2023, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Backyard Adventures’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Backyard Adventures’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Backyard Adventures technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.