Bahlsen
Bahlsen Technographics
Bahlsen Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bahlsen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2630 Bahlsen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bahlsen has purchased the following applications: Panvision PANFLOW for Business Process Management in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, Sitecore CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bahlsen is running and its propensity to invest more and deepen its relationship with Panvision , Google , Sitecore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bahlsen revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bahlsen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bahlsen Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Panvision | Legacy | Panvision PANFLOW | Business Process Management | ERP Services and Operations | n/a | 2017 | 2018 |
In 2017 Bahlsen implemented Panvision PANFLOW as a Business Process Management solution to digitize the new-article production workflow from marketing specification to first production. The deployment centralized task routing, specification capture and approval tracking across marketing, production, controlling, packaging and logistics, replacing paper forms and email chains with a governed workflow engine.
Panvision PANFLOW was configured to orchestrate approval routing, document capture, version control and process monitoring, aligned to manufacturing release gates. Implemented capabilities included configurable workflow templates, automated notifications and role based approvals, enabling Bahlsen to model and iterate simpler workflows internally while Panvision continued to deliver more complex automation scenarios.
Integrations were implemented with SAP where needed to surface data and production release status into the PANFLOW workflow, supporting cross system handoffs between SAP and the Business Process Management layer. Governance changes consolidated approval responsibilities and introduced defined checkpoints across departments, and the rollout was executed incrementally so Bahlsen could progressively build and operate simpler workflows. The project increased process transparency and reduced paperwork, while Panvision continued to support advanced automation requirements.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Bahlsen implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform for corporate communication and document collaboration. The implementation is associated with the company website and public site artifacts indicate active use of Google Workspace services in customer-facing and internal contact workflows.
The deployment centers on core Google Workspace capabilities, including Gmail for enterprise email, Google Drive for cloud file storage, Google Docs Sheets and Slides for collaborative authoring, Google Meet for virtual meetings, Calendar for scheduling, and the Admin console for tenant and user management. Configuration-level controls are consistent with standard Collaboration deployments, including organizational units, group-based access controls, and policy-driven sharing settings to govern document access and external collaboration.
Operational coverage aligns with Bahlsen’s corporate functions in Germany and targets knowledge work across departments such as corporate communications marketing and administration. The narrative reflects use of Google Workspace as a unified Collaboration environment that supports cross-functional collaboration workflows and external-facing contact points observed on the public website.
Governance is administered through Google Workspace administrative tooling with role-based administration and centralized policy enforcement for accounts and data handling. Rollout and provisioning are consistent with company-wide Collaboration adoption practices for an organization of Bahlsen’s size, emphasizing centralized tenant management and controlled access to shared Drive resources.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Bahlsen deployed Sitecore CMS on their public website. Sitecore CMS serves as the Web Content Management platform for Bahlsen, centralizing content authoring, templating, and publication to support corporate communications and marketing. The implementation supports multilingual content management for web pages and product information, and leverages content workflows and digital asset management capabilities typical for Web Content Management deployments.
The deployment was structured around Sitecore CMS constructs such as content trees, templates, layouts, and a media library to standardize page composition and component reuse across the site. Governance emphasized editorial workflows and role-based access controls so marketing and product communications teams manage the content lifecycle from creation through publish. Operational ownership resides with Bahlsen's web and marketing functions, and the Sitecore CMS instance is used to run the public bahlsen.com website.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
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Marketing Automation | CRM |
|
2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Treasury Management | TRM |
|
2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
|
2010 | 2010 |
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IT Decision Makers and Key Stakeholders at Bahlsen
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bahlsen Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Bahlsen Technographics
Bahlsen is a Manufacturing organization based in Germany,
with around 2630 employees and annual revenues of $600.0 million.
Bahlsen operates a diverse technology stack with applications such as
Panvision PANFLOW, Google Workspace (Formerly Google G-Suite) and Sitecore CMS,
covering areas like Business Process Management, Collaboration and Web Content Management.
Bahlsen has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Panvision, Google and Sitecore.
Bahlsen recently adopted applications including
Google Workspace (Formerly Google G-Suite) in 2021, Sitecore CMS in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bahlsen’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bahlsen’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bahlsen technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.