Bailey Nelson
Level 5/104 Commonwealth St, Surry Hills,
Sydney, 2010, NSW,
Australia
Sydney, 2010, NSW,
Australia
61 2 9098-9322
Retail
Bailey Nelson Technographics
Bailey Nelson Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bailey Nelson and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 Bailey Nelson employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bailey Nelson has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, Humanforce Ento Time and Attendance for Time and Attendance in 2018, Zendesk Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bailey Nelson is running and its propensity to invest more and deepen its relationship with Oracle , Apple , Block (ex Square, Inc) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bailey Nelson revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bailey Nelson intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bailey Nelson Tech Stack and Enterprise Applications
Bailey Nelson ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Intuit Quickbooks Enterprise | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Bailey Nelson deployed Oracle NetSuite ERP to consolidate disparate staff and finance systems in an ERP Financial implementation, replacing Intuit Quickbooks Enterprise. The deployment used NetSuite OneWorld as the product foundation to address multi‑entity financial consolidation needs driven by rapid retail growth in Australia.
The implementation configured core financial modules including general ledger, accounts payable, accounts receivable, and consolidated financial reporting, aligned with category expectations for ERP Financial systems. NetSuite OneWorld was configured to support centralized chart of accounts and structured financial close workflows while extending configuration to capture staff management data for payroll and scheduling reconciliation.
Operational coverage focused on finance, HR adjacent staff processes, and retail operations across Bailey Nelson's Australian stores, consolidating transaction and staffing records into a single cloud instance. Data aggregation from store operations into the centralized Oracle NetSuite ERP instance enabled consistent financial posting and reporting across sites.
Governance changes included standardizing accounting policies, enforcing a single ledger model and instituting consolidated month end procedures under the NetSuite OneWorld configuration. The project emphasized process standardization and centralized financial control to replace the previous Intuit Quickbooks Enterprise environment and to support ongoing operational scalability.
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ERP Financial | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Bailey Nelson HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanforce | Legacy | Humanforce Ento Time and Attendance | Time and Attendance | HCM | n/a | 2018 | 2018 |
In 2018 Bailey Nelson implemented Humanforce Ento Time and Attendance as its Time and Attendance solution to centralize workforce time capture and support fortnightly payroll processing for up to 500 employees across Australia and New Zealand. The deployment was positioned to support the Finance Team, specifically the Payroll Officer function, with a focus on accurate pay calculations, award compliance and multi-jurisdictional payroll administration.
Humanforce Ento Time and Attendance was configured to manage core time and attendance capabilities including timesheet collection and validation, leave recording, new hire payroll enrolment, and employee detail maintenance. Configuration covered pay event scenarios explicitly described by the business, such as deductions, allowances, back pay, terminations and parental leave processing, while interpretation of Awards and Enterprise Agreements informed pay rule sets and compliance workflows.
Operational workflows routed ENTO time data into the payroll processing chain and supported reconciliations to the company general ledger, locum invoice matching to timesheets and monthly statutory lodgements. The implementation supported interactions with Australian tax authorities for PAYG and superannuation lodgements and accommodated monthly NZ PAYE processes, reflecting the bi-country operational coverage stated by the business.
Governance and process changes emphasized a fortnightly payroll cadence, regular month end and weekly reporting and reconciliations, and clear ownership for timesheet review, payroll tax and workers compensation administration. The Finance Team’s payroll role set included audit support, GL reconciliations and upskilling responsibilities to maintain consistent payroll operations across Bailey Nelson locations.
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Bailey Nelson AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Bailey Nelson implemented Zendesk Chat on its website. The deployment embeds the Zendesk Chat web widget into customer-facing pages and routes live conversations to a centralized Zendesk Chat agent console, providing real-time messaging capabilities to address customer service and e-commerce inquiries.
The implementation aligns with the Chatbots and Conversational AI category, leveraging standard capabilities such as proactive triggers, live agent routing, and conversation transcript capture to support customer service workflows. Operational ownership is with Bailey Nelson's customer service function, with configuration focused on routing rules, agent queues, and transcript management to ensure conversations are captured and handed off into existing support processes.
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Bailey Nelson Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Online Meeting Scheduling | Collaboration |
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2018 | 2018 |
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Bailey Nelson Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Bailey Nelson eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Bailey Nelson CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Bailey Nelson PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Bailey Nelson IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Bailey Nelson
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of People | Director | HR | |
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Payroll Manager | Manager | Finance | |
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Information Technology Support Officer | Manager | IT | |
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National Customer Service Manager ANZ | Manager | Customer Service | |
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Head of Retail Australia & NZ | Director | Finance | |
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Customer Service Manager | Manager | Customer Service | |
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HR Manager | Manager | HR | |
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Talent Acquisition Specialist Australia & New Zealand | Manager | HR | |
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Apps Being Evaluated by Bailey Nelson Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bailey Nelson IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bailey Nelson digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bailey Nelson Technographics
Bailey Nelson is a Retail organization based in Australia,
with around 550 employees and annual revenues of $80.0 million.
Bailey Nelson operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Humanforce Ento Time and Attendance and Zendesk Chat,
covering areas like ERP Financial, Time and Attendance and Chatbots and Conversational AI.
Bailey Nelson has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Humanforce and Zendesk.
Bailey Nelson recently adopted applications including
Block Afterpay in 2021, Amazon Pay in 2021 and Algolia Search in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bailey Nelson’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bailey Nelson’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bailey Nelson technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.