Brentwood, 37027, TN,
United States
Bailey Southwell and Co. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bailey Southwell and Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Bailey Southwell and Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bailey Southwell and Co. has purchased the following applications: Microsoft 365 for Collaboration in 2017, Oracle DataFox for Account Based Marketing in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bailey Southwell and Co. is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bailey Southwell and Co. revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bailey Southwell and Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle DataFox | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, Bailey Southwell and Co. implemented Oracle DataFox as part of an Account Based Marketing initiative to accelerate proprietary prospecting. The deployment targeted a previously manual prospecting workflow that lacked a consistent data foundation, and the DataFox integration was configured to surface CRM-quality company signals directly into DealCloud to centralize prospect and account intelligence.
Oracle DataFox was configured to leverage DataFox Data Management, Similar Companies, and Conference Intelligence alongside Oracle Sales capabilities to standardize account attributes and support list building. Similar Companies was used to identify repeatable opportunity patterns and expand target lists, Conference Intelligence informed event prioritization, and DataFox Data Management enriched firmographics and contact attributes to improve prospecting accuracy.
Integration work focused on pushing enriched records into DealCloud, enabling the team to enrich approximately 5,000 accounts and to add selected companies to targeted lists without leaving the CRM. Operational coverage centered on sales and business development functions, with the workflow enabling sector landscape builds, prioritized outreach, and weekly partner meeting reporting driven by the combined DataFox and DealCloud data set.
Governance shifted from ad hoc manual updates to a data-driven update cadence where reporting in DealCloud became the primary mechanism to gauge effort efficacy and iterate on targets. Outcomes explicitly reported include 5,000 accounts enriched, exploration of two new sectors within three months, and a 30% reduction in time spent on conference research, along with more complete and data rich reports for weekly partner meetings.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
|
2014 | 2014 |
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