Smiths Creek, 2484, NSW,
Australia
Ball Family Technographics
Ball Family Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ball Family and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Ball Family employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ball Family has purchased the following applications: Preno Hotel Management for Hotel Property Management in 2022, FullStory for Customer Experience in 2022, Cloudflare CDN for Content Delivery Network in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ball Family is running and its propensity to invest more and deepen its relationship with Preno , FullStory , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ball Family revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ball Family intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ball Family Tech Stack and Enterprise Applications
Ball Family ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Preno | Legacy | Preno Hotel Management | Hotel Property Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022 Ball Family implemented Preno Hotel Management to centralize reservations and front desk workflows for their Ecoasis property in Australia, adopting the solution as their Hotel Property Management platform. The implementation uses Preno on their website to surface direct booking availability and capture reservations via an embedded booking flow, providing browser based access for staff and guests.
Functional modules configured include reservations and rate management, guest profile and stay history, and housekeeping and operations scheduling, reflecting standard Hotel Property Management capabilities. Operational scope is single site, covering front desk, reservations and operations for a 15 employee leisure and hospitality business, with configuration focused on staff workflows and centralized booking intake and standardized reservation handling across the Ecoasis property.
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Ball Family CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Ball Family implemented FullStory on their website. The deployment uses FullStory as a Customer Experience application to capture client side behavioral data via page level JavaScript instrumentation across the public site, with implementation scoped to web session capture and event tracking rather than complex backend integrations. With a 15 person organization in leisure and hospitality, the implementation is proportionate to small team operations and focused on site level instrumentation and configuration.
Functional capabilities instrumented include session replay, event analytics, heatmap style interaction analysis, conversion funnel visualization, and error or rage click detection to support marketing, customer support, and product decision making. Data governance for FullStory was configured at the site level to align with privacy and cookie consent flows, and the implementation centralizes browser side telemetry so Ball Family can surface customer behavior signals within the Customer Experience category.
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Tag Management | CRM |
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2022 | 2022 |
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Ball Family IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
In 2022, Ball Family deployed Cloudflare CDN on their website ecoasis.com.au. Cloudflare CDN is used as a Content Delivery Network to serve website content and static assets for the companys public-facing web presence, aligning the application with website content delivery and customer-facing asset distribution.
The implementation reflects a standard CDN deployment model, with the Cloudflare CDN functioning at the edge to provide caching of static files, TLS termination, and HTTP request routing consistent with Content Delivery Network capabilities. Operational responsibility is consistent with a small organization, with configuration and cache rules managed by the site owner or internal IT resource, and the deployment scoped to the companys single public website rather than a multi-site enterprise rollout.
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IT Decision Makers and Key Stakeholders at Ball Family
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Apps Being Evaluated by Ball Family Executives
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