Buenos Aires, C1054AAA,
Argentina
BBVA Argentina Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BBVA Argentina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5978 BBVA Argentina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BBVA Argentina has purchased the following applications: Akamai mPulse for Application Performance Management in 2019, IDEMIA GREENPAY for Card Personalization in 2021, Engageware Aivo AgentBot AI Platform for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BBVA Argentina is running and its propensity to invest more and deepen its relationship with Akamai , IDEMIA , Engageware or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BBVA Argentina revenues, which have grown to $1.21 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BBVA Argentina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2019 | 2019 |
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| IDEMIA | Legacy | IDEMIA GREENPAY | Card Personalization | ERP Services and Operations | n/a | 2021 | 2021 | In 2021 BBVA Argentina deployed IDEMIA GREENPAY as a Card Personalization solution to issue payment cards manufactured from recycled PVC, marking a sustainability-focused change to the bank's card issuance program. The deployment followed a public commitment between IDEMIA and BBVA to offer products that improve environmental protection across BBVA's customer base in Argentina and the wider Latin America region. The IDEMIA GREENPAY implementation centered on physical card personalization and material substitution, replacing virgin PVC with recycled PVC derived from industrial waste while preserving card quality and security. Implementation work included production-line personalization activities, application of a visible sustainability seal for customer recognition, and adherence to circular economy principles in the card manufacturing process. Operational coverage began with customers renewing Visa International and Visa Gold credit cards as of April 2021, and the program was planned to extend to all BBVA Argentina credit and debit cards. The initiative was executed through IDEMIA's card manufacturing and personalization processes, and since February 2021 more than 500,000 BBVA Latin America clients have received the ecological payment alternative. Governance and rollout used a phased approach tied to card renewal cycles, creating changes in card issuance workflows, product management, and customer communications to incorporate sustainability labeling and recycled material handling. IDEMIA GREENPAY as a Card Personalization deployment reoriented the bank's physical personalization and fulfillment processes to support sustainability objectives while keeping existing card issuance channels in place. |
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Engageware | Legacy | Engageware Aivo AgentBot AI Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
|
2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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Digital Asset Management | Content Management |
|
2019 | 2019 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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IoT Platform | Internet of Things |
|
2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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Learning and Development | HCM |
|
2019 | 2019 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Process Mining | Analytics and BI |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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