BBVA Argentina
Avenida COrdoba 111 31st floor,
Buenos Aires, C1054AAA,
Argentina
Buenos Aires, C1054AAA,
Argentina
54 11 4346-4000
Banking and Financial Services
BBVA Argentina Technographics
BBVA Argentina Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BBVA Argentina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5978 BBVA Argentina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BBVA Argentina has purchased the following applications: Apple Pay for Payment Processing in 2022, Moodle LMS for Learning and Development in 2019, IDEMIA GREENPAY for Card Personalization in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BBVA Argentina is running and its propensity to invest more and deepen its relationship with Apple , Moodle , IDEMIA or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BBVA Argentina revenues, which have grown to $1.21 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BBVA Argentina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BBVA Argentina Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2022 | 2022 |
In 2022 BBVA Argentina implemented Apple Pay as a Payment Processing option on its website, enabling web-based Apple Pay checkout for retail cardholders. The deployment placed Apple Pay directly into the bank’s online payment acceptance flow, aligning the company Apple Pay Payment Processing relationship with customer-facing e-commerce and digital banking entry points.
The implementation used standard web integration patterns for Apple Pay, including merchant validation and the Apple Pay web JavaScript interface to surface tokenized card transactions and one-touch checkout. Apple Pay handled card provisioning into Apple Wallet and authentication through device-level biometric or passcode flows, while tokenization reduced direct exposure of card PANs during the web payment transaction.
Operationally the Apple Pay implementation was integrated into BBVA Argentina’s public website checkout and the bank’s payment routing stack, touching e-commerce, digital channels, card operations, and payments operations teams. Governance elements included merchant certificate lifecycle management, token and card provisioning oversight, and customer consent workflows for web payments, all implemented as part of the website rollout.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Moodle | Legacy | Moodle LMS | Learning and Development | HCM | n/a | 2019 | 2019 |
In 2019, BBVA Argentina implemented Moodle LMS to support Learning and Development. The Moodle LMS was deployed on BBVA Argentina's website to serve as the primary learning delivery platform for the bank's training catalog and online courses, providing web based access to structured learning content.
Configuration emphasized standard Moodle LMS capabilities, including course management, enrollment workflows, assessment and gradebook functionality, and reporting to create repeatable learning pathways. Governance focused on course administration, catalog ownership, and role based access controls to manage content lifecycle and compliance related workflows, aligning Moodle LMS with BBVA Argentina Learning and Development needs through the corporate website.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IDEMIA | Legacy | IDEMIA GREENPAY | Card Personalization | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 BBVA Argentina deployed IDEMIA GREENPAY as a Card Personalization solution to issue payment cards manufactured from recycled PVC, marking a sustainability-focused change to the bank's card issuance program. The deployment followed a public commitment between IDEMIA and BBVA to offer products that improve environmental protection across BBVA's customer base in Argentina and the wider Latin America region.
The IDEMIA GREENPAY implementation centered on physical card personalization and material substitution, replacing virgin PVC with recycled PVC derived from industrial waste while preserving card quality and security. Implementation work included production-line personalization activities, application of a visible sustainability seal for customer recognition, and adherence to circular economy principles in the card manufacturing process.
Operational coverage began with customers renewing Visa International and Visa Gold credit cards as of April 2021, and the program was planned to extend to all BBVA Argentina credit and debit cards. The initiative was executed through IDEMIA's card manufacturing and personalization processes, and since February 2021 more than 500,000 BBVA Latin America clients have received the ecological payment alternative.
Governance and rollout used a phased approach tied to card renewal cycles, creating changes in card issuance workflows, product management, and customer communications to incorporate sustainability labeling and recycled material handling. IDEMIA GREENPAY as a Card Personalization deployment reoriented the bank's physical personalization and fulfillment processes to support sustainability objectives while keeping existing card issuance channels in place.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Process Mining | Analytics and BI |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
|
2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IoT Platform | Internet of Things |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at BBVA Argentina
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BBVA Argentina Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BBVA Argentina IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BBVA Argentina digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BBVA Argentina Technographics
BBVA Argentina is a Banking and Financial Services organization based in Argentina,
with around 5978 employees and annual revenues of $1.21 billion.
BBVA Argentina operates a diverse technology stack with applications such as
Apple Pay, Moodle LMS and IDEMIA GREENPAY,
covering areas like Payment Processing, Learning and Development and Card Personalization.
BBVA Argentina has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Moodle and IDEMIA.
BBVA Argentina recently adopted applications including
Apple Pay in 2022, Amazon S3 in 2022 and IDEMIA GREENPAY in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BBVA Argentina’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BBVA Argentina’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BBVA Argentina technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.