Banco Macro
Sarmiento 401, C1041 AAI, Cdad,
Buenos Aires, x,
Argentina
Buenos Aires, x,
Argentina
54 11 5222-6500
Banking and Financial Services
Banco Macro Technographics
Banco Macro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Banco Macro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7628 Banco Macro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Banco Macro has purchased the following applications: COBIS Core Banking for Core Banking in 1998, Koibanx Platform for Blockchain Platform in 2024, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Banco Macro is running and its propensity to invest more and deepen its relationship with Cobis Topaz , Koibanx , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Banco Macro revenues, which have grown to $4.24 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Banco Macro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Banco Macro Tech Stack and Enterprise Applications
Banco Macro ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cobis Topaz | Legacy | COBIS Core Banking | Core Banking | ERP Services and Operations | n/a | 1998 | 1998 |
In 1998 Banco Macro implemented COBIS Core Banking to manage branch operations and centralized transaction processing across its network in Argentina. The COBIS Core Banking deployment was positioned to support hundreds of branches, explicitly covering branch, front-office and back-office operations as the bank's Core Banking platform.
The implementation addressed core finance processing and branch and teller processing, configuring account management, transaction posting, payments workflows and product management capabilities consistent with Core Banking functional models. COBIS Core Banking was used to configure front-office teller workflows and back-office posting and settlement routines, enabling centralized transaction processing and consistent product definition across the network.
Operational coverage focused on branch operations, retail banking functions and core finance teams within Argentina, with governance oriented to centralize product management and transaction orchestration across sites. Rollout and configuration emphasized aligning branch-level processes with centralized operations to maintain consistent processing and product controls under the COBIS Core Banking environment.
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Banco Macro Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Koibanx | Legacy | Koibanx Platform | Blockchain Platform | Blockchain | n/a | 2024 | 2024 |
In 2024 Banco Macro implemented the Koibanx Platform, a Blockchain Platform, to introduce blockchain-backed transactional capabilities that align with Argentina s accelerating fintech and digital payments ecosystem. The deployment reflects collaboration between a major Argentine bank and a regional blockchain provider amid rising virtual wallet and CVU usage, and the platform is positioned to support interoperability trends emphasized in the market context.
The Koibanx Platform was configured to deliver core Blockchain Platform capabilities including tokenization and digital asset issuance, programmable smart contract workflows for transactional logic, immutable audit logging for transparency, and wallet orchestration for custody and settlement. Implementation work emphasized transactional rails and payment orchestration modules consistent with blockchain platform functional patterns, and the Koibanx Platform name appears as the central application managing these capabilities.
Operational coverage targeted payments and retail banking workflows, with the platform designed to support interoperability with virtual wallet and CVU payment rails and to accommodate interoperable QR payment flows that are prevalent in Argentina. The implementation scope included integration points into Banco Macro s payment channels and customer-facing digital channels, and it was positioned to interoperate with fintech partners as market interoperability increases.
Governance and operational change encompassed updates to workflow controls, compliance telemetry, and audit processes to reflect an on-chain transaction model and evolving regulatory expectations in Argentina. The deployment was framed by Koibanx leadership as part of a broader push toward greater transparency and financial inclusion, and Banco Macro s use of the Koibanx Platform places the bank at the intersection of Blockchain Platform technology and core payments and treasury business functions.
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Banco Macro Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021 Banco Macro implemented Microsoft 365 as a Collaboration platform. Microsoft 365 appears in Banco Macro's public website source, indicating the bank references Microsoft 365 assets in its web footprint while adopting Microsoft 365 for enterprise collaboration.
The deployment is consistent with Microsoft 365 Collaboration implementations that include Exchange Online for enterprise email, SharePoint Online for intranet and document management, Microsoft Teams for real time communication and meetings, and OneDrive for personal file storage and sync. For an institution with 7,628 employees, this Collaboration footprint supports corporate communications, branch and back office productivity, and document governance functions common to banking and financial services. Public website references suggest alignment between external web assets and internal tenant configuration, and governance typically centers on IT and compliance teams managing identity controls, retention, and information protection policies required in regulated environments.
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Collaboration | Collaboration |
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2022 | 2022 |
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Banco Macro CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Banco Macro ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2022 | 2022 |
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Banco Macro IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Banco Macro
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Banco Macro Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Banco Macro IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Banco Macro digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Banco Macro Technographics
Banco Macro is a Banking and Financial Services organization based in Argentina,
with around 7628 employees and annual revenues of $4.24 billion.
Banco Macro operates a diverse technology stack with applications such as
COBIS Core Banking, Koibanx Platform and Microsoft 365,
covering areas like Core Banking, Blockchain Platform and Collaboration.
Banco Macro has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cobis Topaz, Koibanx and Microsoft.
Banco Macro recently adopted applications including
Koibanx Platform in 2024, Google Workspace (Formerly Google G-Suite) in 2022 and Atlassian Jira Service Desk in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Banco Macro’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Banco Macro’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Banco Macro technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.