Bangkok Airways Public Company
Vibhavadirangsit Road 99 Mu 14 Chom Phon Chatuchak,
Bangkok, 10900,
Thailand
Bangkok, 10900,
Thailand
66 2 270 6699
Transportation
Bangkok Airways Public Company Technographics
Bangkok Airways Public Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bangkok Airways Public Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3010 Bangkok Airways Public Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bangkok Airways Public Company has purchased the following applications: Sabre Core Reservations for Reservation and Booking Management in 2020, Microsoft 365 for Collaboration in 2017, Oracle CX Cloud for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bangkok Airways Public Company is running and its propensity to invest more and deepen its relationship with SABRE , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bangkok Airways Public Company revenues, which have grown to $108.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bangkok Airways Public Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bangkok Airways Public Company Tech Stack and Enterprise Applications
Bangkok Airways Public Company ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | Sabre Core Reservations | Reservation and Booking Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Bangkok Airways Public Company deployed Sabre Core Reservations as the online booking engine for its consumer website. Sabre Core Reservations functions as the airline's Reservation and Booking Management backbone, providing inventory availability, fare calculation, passenger name record creation and management, and end to end booking workflow orchestration for direct web sales.
Architecturally the Sabre Core Reservations instance is embedded as a backend reservation system that feeds the website front end, handling booking transactions, session state, and PNR lifecycle events. Operational coverage centers on reservations and e-commerce functions, aligning online storefront booking flows with centralized fare and inventory control, and establishing governance between web product teams and reservations operations to manage pricing and availability through Sabre Core Reservations.
|
Bangkok Airways Public Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Bangkok Airways Public Company implemented Microsoft 365 as a Collaboration platform to support employee productivity, internal communications, and document sharing. The deployment is visible on the company website, indicating active use of Microsoft 365 services within the airline's public digital estate.
The Microsoft 365 implementation includes category aligned collaboration capabilities such as Exchange Online for messaging and calendaring, SharePoint Online for intranet and content management, Microsoft Teams for real time communication and meetings, and OneDrive for Business for user file synchronization and sharing. Configuration emphasis is on standard collaboration workloads, document co authoring, and centralized Office client access across corporate users.
Operational coverage extends to core business functions typically supported by Collaboration platforms including corporate communications, operations, and customer service workflows. The public web presence referencing Microsoft 365 assets suggests integration between the tenant services and the airline's external web estate for mail routing or authentication touch points.
Governance and administration are organized around Microsoft 365 tenant administration, user provisioning, and content governance controls, with standard administration practices for identity and access, security policy application, and information lifecycle management. Microsoft 365, as deployed by Bangkok Airways Public Company, serves as the primary Collaboration layer connecting productivity, messaging, and document collaboration for company staff.
|
Bangkok Airways Public Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle CX Cloud | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Bangkok Airways Public Company implemented Oracle CX Cloud as its primary Customer Experience platform and deployed it on the company website. Oracle CX Cloud was used to centralize digital customer engagement across web booking flows and customer facing self service channels.
The implementation focused on standard Oracle CX Cloud capabilities typical for Customer Experience deployments, including web engagement and personalization, customer profile and identity management, case management for customer service, and self service portal components. Configuration centered on embedding site components and orchestrating web based customer journeys to capture support inquiries and booking interactions.
Operational ownership was aligned to customer service and digital marketing functions, with governance directed at CRM workflows, data capture policies, and lifecycle management of customer interactions. The deployment positioned Oracle CX Cloud as the front line for customer touchpoints on the Bangkok Airways website and to centralize engagement data for operational teams.
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
Bangkok Airways Public Company TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2022 | 2022 |
|
Bangkok Airways Public Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Bangkok Airways Public Company
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bangkok Airways Public Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bangkok Airways Public Company IT executives and key decision makers. This section highlights Bangkok Airways Public Company's latest recorded technology evaluations, including iContact Mail for Marketing Automation on 2026-08-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bangkok Airways Public Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-08-25 | Bangkok Airways Public Company | Evaluated | iContact Marketing Corp | iContact Mail | Marketing Automation | CRM |
FAQ - APPS RUN THE WORLD Bangkok Airways Public Company Technographics
Bangkok Airways Public Company is a Transportation organization based in Thailand,
with around 3010 employees and annual revenues of $108.0 million.
Bangkok Airways Public Company operates a diverse technology stack with applications such as
Sabre Core Reservations, Microsoft 365 and Oracle CX Cloud,
covering areas like Reservation and Booking Management, Collaboration and Customer Experience.
Bangkok Airways Public Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SABRE, Microsoft and Oracle.
Bangkok Airways Public Company recently adopted applications including
OneTrust Cookie Consent in 2022, Amazon EC2 in 2022 and Amazon Elastic Load Balancing (ELB) in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bangkok Airways Public Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bangkok Airways Public Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bangkok Airways Public Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.