Bark & Co. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bark & Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 940 Bark & Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bark & Co. has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2018, Greenhouse ATS for Applicant Tracking System in 2019, Ruby Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bark & Co. is running and its propensity to invest more and deepen its relationship with Tipalti , Oracle , Expensify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bark & Co. revenues, which have grown to $535.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bark & Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Bark & Co. implemented Tipalti Invoice Management and Bill Processing System as its AP Automation solution. The deployment targeted core accounts payable processes and centralized bill processing with the application managing invoice lifecycles across the organization.
The Tipalti Invoice Management and Bill Processing System was configured to handle invoice capture, electronic bill processing, multi-step approval workflows, vendor onboarding and PO invoice matching to support Accounting, Finance and Procurement functions. Configuration included mapping approval hierarchies, invoice field validations and business rules to align with the companys NetSuite financial structures and operational requirements.
Integrations were implemented with NetSuite and a set of operational systems documented during the program, including WMS, TMS, EDI solutions such as eZCom, T&E management platforms Abacus and Expensify, revenue recognition engine Leapfin, FP&A tool NSPB and PLM system Centric, enabling data exchange and automated posting of AP transactions into the corporate ledger. These interfaces provided cross-system reference IDs, reconciliation touchpoints and connectivity between AP, Inventory Management and Procurement records.
Governance and rollout were led by Business Systems Analysts who produced use cases, data and process flows, BRDs, SOWs and RFPs and oversaw the SDLC using a hybrid Waterfall and Agile approach. Controls and processes were implemented to meet SOX compliance requirements and the program documented streamlined workflows for Accounting, Finance, Procurement and Inventory Management to enhance business processes and operational efficiency.
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ERP Financial | ERP Financial Management |
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2016 | 2016 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Bark & Co. implemented Greenhouse ATS, an Applicant Tracking System. The deployment places Greenhouse ATS on Bark & Co.'s public careers site to host job listings and capture candidate applications directly through the company website.
The implementation leverages core Applicant Tracking System capabilities, including job posting management, configurable candidate pipelines, structured interview plans, requisition tracking, and centralized applicant records. Greenhouse ATS is configured to support screening workflows, interview scheduling coordination, and collection of interviewer feedback to standardize hiring stages across Talent Acquisition and HR.
Greenhouse ATS is embedded into Bark & Co.'s careers pages so incoming applications flow into the Greenhouse application workflow for review and processing. Operational coverage centers on recruiting and HR functions, with governance emphasis on standardized hiring stages, interview plan templates, and centralized candidate visibility for hiring managers and recruiting teams.
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Core HR | HCM |
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2020 | 2020 |
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Employee Engagement | HCM |
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2022 | 2022 |
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Payroll | HCM |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Bark & Co. deployed Ruby Live Chat on its public website to provide an embedded customer engagement channel. Ruby Live Chat is implemented as a web embedded conversational interface in the Chatbots and Conversational AI category. The implementation surfaces a live chat widget across the ecommerce site to capture visitor queries and initiate real-time conversations with support staff.
Functionally the Ruby Live Chat deployment focuses on real-time messaging, agent assisted handoff, canned responses, chat transcript capture, and session routing to support customer service and sales inquiry workflows. Configuration centers on a web widget and an internal agent dashboard for handling inbound chats, with conversation logging and reporting consistent with Chatbots and Conversational AI operational patterns. This maps Bark & Co., Ruby Live Chat, Chatbots and Conversational AI, and customer support into a single digital engagement layer.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Intelligent Document Processing | Content Management |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2022 | 2022 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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