London, SE1 9LQ,
United Kingdom
Base Media Cloud Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Base Media Cloud and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Base Media Cloud employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Base Media Cloud has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2015, Veritone Core for Digital Asset Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Base Media Cloud is running and its propensity to invest more and deepen its relationship with Tawk.to , Microsoft , Veritone or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Base Media Cloud revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Base Media Cloud intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Base Media Cloud implemented Tawk.to as an embedded website chat solution. The deployment added the Tawk.to JavaScript widget to the company website to enable live chat and asynchronous messaging for site visitors, placing Tawk.to squarely in the Chatbots and Conversational AI category and aligning the application with external client engagement channels.
Configuration focused on core conversational capabilities typical of Chatbots and Conversational AI, including real-time agent messaging, visitor presence indicators, canned responses, chat transcripts, and basic routing rules appropriate for a 30 employee professional services firm. Operational ownership is described as digital operations and client services teams who manage chat scripts, response templates, and transcript review, integrating the Tawk.to front-line channel into sales and client support workflows on the Base Media Cloud website.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Base Media Cloud implemented Microsoft 365 as its primary Collaboration platform. The company's public website indicates use of Microsoft 365, confirming a cloud-first adoption for core productivity and external presence for the UK based professional services firm.
Microsoft 365 is deployed to support standard Collaboration capabilities including hosted email, document storage and sharing, team-based chat and meetings, and desktop productivity applications. For a 30 person organization the implementation aligns with a single Microsoft 365 tenant model, provisioning user accounts, mailbox services, SharePoint Online libraries, OneDrive file sync, Microsoft Teams for real-time collaboration, and Office desktop and web apps to support client delivery and internal operations.
Operational governance appears centered on tenant-level administration typical of Microsoft 365 deployments, with centralized user and license management, role based access via tenant identity, and policy controls for email and document retention. The implementation frames Microsoft 365 as the Collaboration layer across Base Media Cloud business functions including project delivery, client communication, and internal administration, with the company website serving as an observable signal of the platform in use.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veritone | Legacy | Veritone Core | Digital Asset Management | Content Management | n/a | 2019 | 2019 |
In 2019, Base Media Cloud implemented Veritone Core as its Digital Asset Management solution. Veritone Core is described as intrinsic to the venture, delivering media asset management capabilities together with access to Veritone aiWare so the company can tap a cognitive services toolkit alongside core MAM functionality. The implementation is scoped to manage inbound media streams, automate metadata enrichment, and orchestrate content output workflows for a 30 person professional services firm.
Veritone Core is configured to ingest inbound streams, apply cognitively enriched metadata via Veritone aiWare, and expose discovery and packaging workflows that support content monetization. Operational coverage centers on content operations and metadata management, with governance oriented around AI-driven tagging rules and workflow orchestration used by editorial and commercial teams. The deployment emphasizes automation of asset lifecycle tasks, cognitive enrichment pipelines, and workflow orchestration to improve rapid discovery and monetization of content.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Support | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Archive as a Service (AaaS) | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||