AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Basemap Tech Stack and Enterprise Applications

Basemap Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
In 2020, Basemap implemented Microsoft 365 as its Collaboration platform. The small UK professional services firm of eight employees uses Microsoft 365 across the organization and references this usage on its website, indicating enterprise cloud collaboration tooling is part of its public technology profile. Deployment follows a cloud tenant architecture with tenant-level configuration for user accounts, email, and cloud file storage. Functional capabilities implemented reflect typical Microsoft 365 Collaboration features, including hosted email, cloud document libraries and sync, and real-time chat and meetings for internal project delivery and client communication. Governance is lightweight and centralized, using group-based access controls and tenant administration scaled to the company size, and the operational scope covers core business functions across the entire firm.
Basemap eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WooCommerce eCommerce eCommerce n/a 2017 2017
In 2017, Basemap implemented WooCommerce on their public website to enable eCommerce capability. Basemap is a UK professional services firm with eight employees, and the WooCommerce deployment provides the company with an embedded online commerce layer for product presentation and order capture. The implementation uses WooCommerce as the site-level commerce engine, configured for product catalog management, shopping cart and checkout workflows, order management, and basic pricing, tax and shipping controls typical of small business eCommerce deployments. WooCommerce was configured as part of the website content stack, enabling product pages to be managed alongside site content and allowing administrators to update listings and inventory through the application interface. Operationally the solution supports sales and order fulfillment workflows within the existing Basemap website, routing customer orders to internal staff for processing and customer communications. Administrative governance is handled through site-level user roles and WooCommerce permissions, with small-team responsibilities split between product management, order handling, and routine plugin and site maintenance to keep the eCommerce functionality current and secure.
Basemap CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Freshworks Legacy FreshDesk Customer Support Customer Support CRM n/a 2016 2016
In 2016, Basemap deployed FreshDesk Customer Support to capture and manage customer inquiries directly on its website. Basemap implemented FreshDesk Customer Support as its Customer Support application, provisioning a web-based support portal and ticketing interface tailored to small-team client service operations. The deployment concentrated on core Customer Support capabilities including ticketing, email routing, knowledge base and internal assignment workflows, aligned to an eight employee professional services firm. Governance emphasized straightforward workflow rules, agent assignment, status tracking and centralized inbox management to support client service and account management functions.
Sales Automation CRM 2017 2017
Basemap IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2014 2014

IT Decision Makers and Key Stakeholders at Basemap

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Basemap Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Basemap IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Basemap digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Basemap Technographics
Basemap is a Professional Services organization based in United Kingdom, with around 8 employees and annual revenues of $1.0 million.
Basemap operates a diverse technology stack with applications such as Microsoft 365, WooCommerce and FreshDesk Customer Support, covering areas like Collaboration, eCommerce and Customer Support.
Basemap has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Automattic and Freshworks.
Basemap recently adopted applications including DigitalOcean Droplets in 2022, Microsoft 365 in 2020 and WooCommerce in 2017, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Basemap’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Basemap’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Basemap technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.