Guildford, GU2 7YG,
United Kingdom
Basemap Technographics
Basemap Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Basemap and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8 Basemap employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Basemap has purchased the following applications: Microsoft 365 for Collaboration in 2020, WooCommerce for eCommerce in 2017, FreshDesk Customer Support for Customer Support in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Basemap is running and its propensity to invest more and deepen its relationship with Microsoft , Automattic , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Basemap revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Basemap intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Basemap Tech Stack and Enterprise Applications
Basemap Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Basemap implemented Microsoft 365 as its Collaboration platform. The small UK professional services firm of eight employees uses Microsoft 365 across the organization and references this usage on its website, indicating enterprise cloud collaboration tooling is part of its public technology profile.
Deployment follows a cloud tenant architecture with tenant-level configuration for user accounts, email, and cloud file storage. Functional capabilities implemented reflect typical Microsoft 365 Collaboration features, including hosted email, cloud document libraries and sync, and real-time chat and meetings for internal project delivery and client communication. Governance is lightweight and centralized, using group-based access controls and tenant administration scaled to the company size, and the operational scope covers core business functions across the entire firm.
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Basemap eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Basemap implemented WooCommerce on their public website to enable eCommerce capability. Basemap is a UK professional services firm with eight employees, and the WooCommerce deployment provides the company with an embedded online commerce layer for product presentation and order capture.
The implementation uses WooCommerce as the site-level commerce engine, configured for product catalog management, shopping cart and checkout workflows, order management, and basic pricing, tax and shipping controls typical of small business eCommerce deployments. WooCommerce was configured as part of the website content stack, enabling product pages to be managed alongside site content and allowing administrators to update listings and inventory through the application interface.
Operationally the solution supports sales and order fulfillment workflows within the existing Basemap website, routing customer orders to internal staff for processing and customer communications. Administrative governance is handled through site-level user roles and WooCommerce permissions, with small-team responsibilities split between product management, order handling, and routine plugin and site maintenance to keep the eCommerce functionality current and secure.
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Basemap CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | FreshDesk Customer Support | Customer Support | CRM | n/a | 2016 | 2016 |
In 2016, Basemap deployed FreshDesk Customer Support to capture and manage customer inquiries directly on its website. Basemap implemented FreshDesk Customer Support as its Customer Support application, provisioning a web-based support portal and ticketing interface tailored to small-team client service operations.
The deployment concentrated on core Customer Support capabilities including ticketing, email routing, knowledge base and internal assignment workflows, aligned to an eight employee professional services firm. Governance emphasized straightforward workflow rules, agent assignment, status tracking and centralized inbox management to support client service and account management functions.
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Sales Automation | CRM |
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2017 | 2017 |
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Basemap IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Basemap
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Basemap Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||