Bath & Body Works
Three Limited Parkway,
Columbus, 43230, OH,
United States
Columbus, 43230, OH,
United States
1 614-415-7000
Retail
Bath & Body Works Technographics
Bath & Body Works Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bath & Body Works and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8800 Bath & Body Works employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bath & Body Works has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2009, Oracle Cloud HCM Benefits for Benefits Administration in 2020, Ironclad CLM for Contract Lifecycle Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bath & Body Works is running and its propensity to invest more and deepen its relationship with Oracle , Ordergroove , Avature or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bath & Body Works revenues, which have grown to $7.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bath & Body Works intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bath & Body Works Tech Stack and Enterprise Applications
Bath & Body Works ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, Bath & Body Works implemented Oracle E-Business Suite as its ERP Financial platform supporting corporate accounting and finance functions. The implementation centralized the monthly close process, weekly projection submissions, and participation in the financial projection process for home office departments, while also supporting twice yearly company budget preparation and list rentals revenue and customer loyalty program accounting.
Configuration and functional work focused on G/L maintenance and systems driven accounting activities within Oracle E-Business Suite, embedding general ledger controls and automated accounting workflows. The project included the implementation and ongoing maintenance of Blackline account reconciliation software integrated into the close process to manage reconciliations and to support month end orchestration.
The deployment covered home office finance and accounting operations and was used to support accounting for strategic transactions, including the Dress Barn purchase of Tween Brands. In 2012 the company completed an Oracle R12 upgrade and a company wide conversion to Oracle, and implementation teams created company and account hierarchy structures in Oracle to enable expansion into Canada and to add the Brothers clothing line within the system.
Governance and process changes emphasized using Oracle E-Business Suite to drive process improvements across all financial departments, standardize projection and budget workflows, and institutionalize G/L maintenance as part of periodic close and budgeting cycles. Operational ownership remained with finance and accounting, with centralized reconciliation and close governance supported by the combined Oracle and Blackline application set.
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Subscription and Recurring Billing | ERP |
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2021 | 2021 |
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Bath & Body Works HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM Benefits | Benefits Administration | HCM | n/a | 2020 | 2020 |
In 2020, Bath & Body Works implemented Oracle Cloud HCM Benefits to centralize employee benefits administration for its United States workforce of 8,800 employees. The deployment addressed the companys Benefits Administration requirements, focusing on enrollment, eligibility rules, plan configuration, and carrier file management to standardize benefits processing across HR operations.
Oracle Cloud HCM Benefits configuration covered benefit plan setup, open enrollment workflows, event driven life event processing, eligibility logic, census management, and benefits reporting and analytics. The implementation used built in capabilities for benefit elections management, billing reconciliation, and regular benefits data validation consistent with the Benefits Administration category.
Operational design aligned benefits master data with core HR records to maintain eligibility accuracy and to support HR and finance interactions, including payroll handoffs and carrier communications. The scope of administration included the corporate HR benefits team and cross functional coordination with payroll, finance, and external carriers within the United States.
Governance and run book responsibilities centered on a Benefits Senior Analyst profile, requiring financial acumen, strong attention to detail, expertise in MS Excel and Access, technical and analytical skills, and the ability to coordinate several complex projects while managing day to day benefits administration. Process ownership emphasized execution focus, independent problem solving, vendor reconciliation oversight, and structured reporting workflows to support ongoing benefits operations.
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Candidate Relationship Management | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2020 | 2020 |
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Bath & Body Works Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Ironclad | Legacy | Ironclad CLM | Contract Lifecycle Management | Content Management | n/a | 2019 | 2019 |
In 2019, Bath & Body Works implemented Ironclad CLM to centralize contract activities within the Legal Department. Ironclad CLM, a Contract Lifecycle Management solution, was positioned to support the Legal Operations Manager and the broader legal and compliance organization for domestic and international business initiatives.
The deployment focused on core Contract Lifecycle Management capabilities including contract authoring and templating, structured approval workflows, a searchable clause library, centralized contract repository, and reporting on contract status and obligations. Configuration work emphasized aligning templates and approval matrices with business unit and compliance requirements, and automating routing and notification workflows to reduce manual handoffs.
Operational configuration was designed to sit alongside matter management, billing, document management, and reporting tools, with the Legal Operations Manager acting as the primary administrator and technical liaison. Responsibilities articulated in the role included troubleshooting matter management interactions, managing software updates and upgrades with vendors, producing timely reporting on matters and invoices, and providing direct technical support to legal associates.
Governance and rollout centered on process documentation, training, and standardization across the legal department, with the Legal Operations Manager owning onboarding for associates, creation and maintenance of operational procedures, and project management for special initiatives. This structure supported consistent use of Ironclad CLM across attorneys, internal business partners, external law firms, and vendors, and established a single point of contact for system governance and change management.
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Digital Signing | Content Management |
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2021 | 2021 |
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Bath & Body Works eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Bath & Body Works CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2011 | 2011 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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Bath & Body Works Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2011 | 2011 |
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Sourcing | Procurement |
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2011 | 2011 |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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Bath & Body Works IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Bath & Body Works CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Bath & Body Works
| First Name | Last Name | Title | Function | Department | Phone | |
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COO | CXO | Finance | |
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CFO | CXO | Finance | |
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CEO | CXO | Finance | |
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Executive Vice President & General Manager | Manager | Finance | |
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Chief Human Resources Officer | CXO | HR | |
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Director, Talent Acquisition | Director | HR | |
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Senior Vice President, Human Resources | VP | HR | |
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Benefits Director | Director | HR | |
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Director Compensation | Director | HR | |
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Chief Human Resources Officer | CXO | HR | |
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VP Legal | VP | Legal | |
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Vice President, Legal - Commercial Contracts & Business Transactions | VP | Legal | |
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Chief Human Resources Officer | CXO | HR | |
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Senior Vice President, Deputy General Counsel | VP | Legal | |
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Director of Legal Operations | Director | Legal | |
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Chief Legal Officer and Secretary | CXO | Legal | |
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Director, Customer Marketing | Director | Customer Service | |
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Director Digital Products (Transaction/OMS/Customer/Data & Analytics) | Director | Customer Service | |
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Associate Vice President Loyalty | VP | Customer Service | |
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Vice President, Customer Strategy & Loyalty | VP | Customer Service | |
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Manager, Data Analytics, Loyalty | Manager | IT | |
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Senior Manager Digital Marketing, Loyalty | Manager | Marketing | |
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Apps Being Evaluated by Bath & Body Works Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bath & Body Works IT executives and key decision makers. This section highlights Bath & Body Works's latest recorded technology evaluations, including Adobe Experience Manager for Digital Asset Management on 2025-10-16 and OneTrust Cookie Consent for Governance, Risk and Compliance on 2025-05-14. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bath & Body Works digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-10-16 | Bath & Body Works | Evaluated | Adobe Systems | Adobe Experience Manager | Digital Asset Management | Content Management |
| 2025-05-14 | Bath & Body Works | Evaluated | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM |
FAQ - APPS RUN THE WORLD Bath & Body Works Technographics
Bath & Body Works is a Retail organization based in United States,
with around 8800 employees and annual revenues of $7.60 billion.
Bath & Body Works operates a diverse technology stack with applications such as
Oracle E-Business Suite, Oracle Cloud HCM Benefits and Ironclad CLM,
covering areas like ERP Financial, Benefits Administration and Contract Lifecycle Management.
Bath & Body Works has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Ironclad.
Bath & Body Works recently adopted applications including
Ordergroove in 2021, DocuSign eSignature in 2021 and Attentive in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bath & Body Works’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bath & Body Works’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bath & Body Works technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.