Petaling Jaya, 47301,
Malaysia
Batik Air Malaysia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Batik Air Malaysia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Batik Air Malaysia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Batik Air Malaysia has purchased the following applications: 2C2P Payments for Payment Processing in 2024, Sabre Core Reservations for Reservation and Booking Management in 2023, ElevenLabs for Speech Recognition AI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Batik Air Malaysia is running and its propensity to invest more and deepen its relationship with 2C2P , SABRE , ElevenLabs or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Batik Air Malaysia revenues, which have grown to $900.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Batik Air Malaysia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 2C2P | Legacy | 2C2P Payments | Payment Processing | ERP Financial Management | n/a | 2024 | 2024 |
In 2024 Batik Air Malaysia implemented 2C2P Payments as its online payment layer, using 2C2P Payments to provide Payment Processing for the airline website. The deployment positions 2C2P Payments as the primary payment gateway for web checkout and online ticketing flows on Batik Air Malaysia’s public site.
The implementation integrates 2C2P Payments into the airline’s website payment gateway layer and centralizes transaction authorization, settlement, tokenization, and payment method routing under a single Payment Processing platform. Functional capabilities implemented include card and alternative payment acceptance, tokenization for card on file scenarios, transaction capture and settlement, and consolidated reporting aligned with online booking workflows.
Operational coverage is focused on ecommerce and ticketing revenue capture, with direct impact on revenue operations, finance reconciliation, and customer service payment support. Governance activities described in the rollout emphasize payment operations controls, dispute and chargeback workflow alignment with existing ticketing processes, and merchant reconciliation and reporting cadence to support day to day finance operations.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | Sabre Core Reservations | Reservation and Booking Management | ERP Services and Operations | n/a | 2023 | 2023 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ElevenLabs | Legacy | ElevenLabs | Speech Recognition AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, Batik Air Malaysia deployed ElevenLabs on its website, adopting ElevenLabs as a Speech Recognition AI solution to add voice interaction and transcription capabilities to public web channels. The implementation targets customer facing web experiences, enabling visitors to use voice input for queries and accessibility functions through the airline website.
ElevenLabs is integrated as a cloud API linked to the website front end, capturing client side audio and routing streams to ElevenLabs for real time speech to text transcription and normalized transcript delivery. Functional modules configured include real time speech to text, browser based audio capture, transcript rendering for search and form inputs, and client side controls for microphone permission and session management, reflecting standard Speech Recognition AI workflows.
Operational coverage is centered on web based customer service touch points and self service booking flows, affecting digital experience and customer support functions rather than back office systems. Governance and rollout emphasize voice data consent capture, content moderation and quality assurance processes, staged site level validation, and operational ownership aligned to digital channels and customer experience teams.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2024 | 2024 |
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