New York, 10010, NY,
United States
BaubleBar Inc Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BaubleBar Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 BaubleBar Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BaubleBar Inc has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, Algolia Search for Application, Web and Enterprise Search in 2015, Oracle NetSuite Commerce for eCommerce in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BaubleBar Inc is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Google , Algolia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BaubleBar Inc revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BaubleBar Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
BaubleBar Inc implemented Zoom in 2020 to provide browser-based conferencing capabilities directly on its e-commerce site and to support internal collaboration. The deployment uses Zoom as an Audio Video and Web Conferencing platform embedded on the company website, enabling web-initiated meetings without requiring users to install native clients.
The implementation centers on hosted video meeting sessions, browser-based client access, host controls for meeting management, and standard conferencing features such as screen sharing and session recording. Zoom is configured to run as a customer-facing touchpoint on the site for consultations and as an internal collaboration tool, reflecting Audio Video and Web Conferencing functional workflows for scheduling, meeting orchestration, and participant access control.
Operational coverage includes customer service and merchandising teams that use embedded Zoom sessions for customer engagement and internal product reviews. Governance focuses on meeting access policies, host permissions, and privacy configuration applied at the application level, with a phased usage model that separates customer-facing sessions from internal meeting rooms.
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Collaboration | Collaboration |
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2011 | 2011 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2015 | 2015 |
In 2015, BaubleBar Inc implemented Algolia Search as its Application, Web and Enterprise Search solution on the public e-commerce website. Algolia Search was deployed to index the product catalog and deliver instant search experiences, powering autocomplete, typo tolerance, faceted navigation, and relevance ranking across product listings and category pages.
The implementation tied Algolia Search into the site front end and catalog feed processes to maintain near real time indexes, with operational workflows for indexing cadence and attribute mapping. Ownership and operational scope centered on merchandising and e-commerce teams who managed relevance tuning, synonyms, facet configuration, and query rules, while search analytics provided query insights for iterative adjustments. Governance emphasized controlled relevance change processes and catalog-to-index mapping to keep product discovery consistent with merchandising policies.
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2013 | 2013 |
In 2013, BaubleBar Inc implemented Oracle NetSuite Commerce to run its eCommerce storefront and online order capture for its United States business. The deployment focused on consolidating customer storefront, product catalog, and checkout workflows within the Oracle NetSuite Commerce platform.
The implementation configured catalog management, product merchandising, shopping cart and checkout, customer account management, and order management capabilities, aligning front end storefront controls with backend order processing. As a cloud native SaaS application, Oracle NetSuite Commerce provided hosted storefront delivery and centralized administration for pricing and promotions, with standard eCommerce functionality for tax and shipping configuration.
Operational coverage centered on merchandising, marketing, customer service, inventory and distribution teams at BaubleBar Inc in the United States, with role based access and centralized governance for catalog and pricing changes. Process workstreams emphasized workflow orchestration from customer acquisition through order to fulfillment and customer service, and the implementation institutionalized catalog governance and a regular release cadence.
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eCommerce | eCommerce |
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2011 | 2011 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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