BAUHAUS Sweden
BAUHAUS Sweden Technographics
BAUHAUS Sweden Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BAUHAUS Sweden and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 BAUHAUS Sweden employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BAUHAUS Sweden has purchased the following applications: SAP Commerce Cloud (ex Hybris) for eCommerce in 2016, InterMail Relation Plus for CRM in 2015, New Relic APM for Application Performance Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BAUHAUS Sweden is running and its propensity to invest more and deepen its relationship with SAP , InterMail , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BAUHAUS Sweden revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BAUHAUS Sweden intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BAUHAUS Sweden Tech Stack and Enterprise Applications
BAUHAUS Sweden eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, BAUHAUS Sweden deployed SAP Commerce Cloud (ex Hybris) on its public website. The SAP Commerce Cloud (ex Hybris) implementation functions as the primary eCommerce platform for online product presentation and order capture for BAUHAUS Sweden, supporting their retail web storefront and customer-facing digital commerce services.
The deployment configures core commerce modules including storefront, product catalog and category management, pricing and promotions, checkout and order capture, and customer account management. These modules are aligned to retail business functions such as merchandising, digital marketing, and customer service, providing integrated workflows for product merchandising and campaign execution.
Operational coverage centers on the company website where SAP Commerce Cloud (ex Hybris) powers online catalog browsing, basket management, and transactional checkout processes. The implementation includes standard commerce services and interfaces common to eCommerce platforms, covering payment capture, tax and compliance calculation, and inventory visibility workflows, while specific backend system integrations are not detailed in the available source.
Governance and operational ownership are structured around commerce and digital teams, who manage catalog content, pricing rules, and promotional workflows within SAP Commerce Cloud. The deployment reflects an enterprise eCommerce architecture pattern for retail, with SAP Commerce Cloud serving as the central application in BAUHAUS Swedens eCommerce technology stack.
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BAUHAUS Sweden CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InterMail | Legacy | InterMail Relation Plus | CRM | CRM | n/a | 2015 | 2015 |
In 2015, BAUHAUS Sweden implemented InterMail Relation Plus as its CRM. The retailer, operating approximately 700 employees in Sweden, centralized customer relationship management onto InterMail Relation Plus and assigned a single internal CRM lead to manage the system.
InterMail Relation Plus was configured to deliver core CRM functionality, including contact and account management, customer profiling and segmentation, campaign management, sales pipeline tracking and standard reporting and analytics. The deployment emphasized template driven communications and basic campaign automation consistent with CRM operational workflows.
Operational ownership and day to day configuration remain with the internal CRM lead, enabling in house administration and iterative configuration without reliance on external implementation partners. Governance focused on a single point of contact for configuration, data hygiene and campaign execution, simplifying change control and training.
The CRM lead reported that InterMail Relation Plus is a simple and comprehensive solution that can be managed by one person, reflecting a low administrative overhead approach to CRM at BAUHAUS Sweden.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2020 | 2020 |
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BAUHAUS Sweden ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2015 | 2015 |
In 2015, BAUHAUS Sweden implemented New Relic APM to instrument and monitor its public website. The deployment positioned New Relic APM as the Application Performance Management solution for the company website, providing continuous visibility into application behavior for the retailer.
The implementation encompassed server side instrumentation, real time transaction tracing, error diagnostics, and consolidated performance dashboards. New Relic APM was configured to capture response times, throughput, and error rates across web application tiers, enabling detailed slow transaction analysis and incident triage workflows.
Operational coverage focused on the customer facing website and supporting backend services, with primary users in IT operations, platform engineering, and site reliability functions. Alerting and dashboarding were integrated into existing operational workflows to surface regressions and support root cause investigations.
This observation is based on the presence of New Relic APM on the BAUHAUS Sweden website and aligns with standard Application Performance Management practices for retail web storefronts. New Relic APM serves as the instrumentation layer for website performance monitoring at BAUHAUS Sweden.
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BAUHAUS Sweden TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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BAUHAUS Sweden IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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BAUHAUS Sweden CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at BAUHAUS Sweden
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by BAUHAUS Sweden Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BAUHAUS Sweden IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BAUHAUS Sweden digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD BAUHAUS Sweden Technographics
BAUHAUS Sweden is a Retail organization based in Sweden,
with around 700 employees and annual revenues of $300.0 million.
BAUHAUS Sweden operates a diverse technology stack with applications such as
SAP Commerce Cloud (ex Hybris), InterMail Relation Plus and New Relic APM,
covering areas like eCommerce, CRM and Application Performance Management.
BAUHAUS Sweden has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, InterMail and New Relic.
BAUHAUS Sweden recently adopted applications including
Okta Identity Cloud in 2021, Zendesk Service in 2020 and Adobe Audience Manager in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BAUHAUS Sweden’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BAUHAUS Sweden’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BAUHAUS Sweden technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.