BAUHAUS Sweden Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BAUHAUS Sweden and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 BAUHAUS Sweden employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BAUHAUS Sweden has purchased the following applications: SAP Commerce Cloud (ex Hybris) for eCommerce in 2016, InterMail Relation Plus for CRM in 2015, New Relic APM for Application Performance Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BAUHAUS Sweden is running and its propensity to invest more and deepen its relationship with SAP , InterMail , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BAUHAUS Sweden revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BAUHAUS Sweden intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InterMail | Legacy | InterMail Relation Plus | CRM | CRM | n/a | 2015 | 2015 |
In 2015, BAUHAUS Sweden implemented InterMail Relation Plus as its CRM. The retailer, operating approximately 700 employees in Sweden, centralized customer relationship management onto InterMail Relation Plus and assigned a single internal CRM lead to manage the system.
InterMail Relation Plus was configured to deliver core CRM functionality, including contact and account management, customer profiling and segmentation, campaign management, sales pipeline tracking and standard reporting and analytics. The deployment emphasized template driven communications and basic campaign automation consistent with CRM operational workflows.
Operational ownership and day to day configuration remain with the internal CRM lead, enabling in house administration and iterative configuration without reliance on external implementation partners. Governance focused on a single point of contact for configuration, data hygiene and campaign execution, simplifying change control and training.
The CRM lead reported that InterMail Relation Plus is a simple and comprehensive solution that can be managed by one person, reflecting a low administrative overhead approach to CRM at BAUHAUS Sweden.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2015 | 2015 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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