AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Bax Global Tech Stack and Enterprise Applications

Bax Global ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle Netsuite OpenAir Professional Services Automation ERP Services and Operations n/a 2008 2008
In 2008, Bax Global implemented Oracle Netsuite OpenAir to establish Professional Services Automation across its services organization. The deployment applied cloud-native PSA capabilities, including project management, resource planning, time and expense capture, and project billing and accounting, with Oracle Netsuite OpenAir configured to enforce standardized project templates, task-based scheduling, and utilization tracking for services delivery teams. Configuration focused on aligning operational workflows across services delivery, finance, and program management, standardizing time capture, approval chains, and invoice generation to create a single source for project financials. Governance changes introduced centralized role-based approvals and project controls to enforce consistent delivery processes and financial recognition policies, positioning Bax Global Oracle Netsuite OpenAir Professional Services Automation to support service delivery and project accounting functions.
Bax Global AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LivePerson Legacy LivePerson Conversational Cloud Chatbots and Conversational AI AI-Powered Application n/a 2012 2012
In 2012, Bax Global implemented LivePerson Conversational Cloud as a web-facing engagement layer. The deployment places LivePerson Conversational Cloud into the Chatbots and Conversational AI category and is implemented on the company website to serve digital customer engagement and customer service workflows. The implementation uses standard Chatbots and Conversational AI functional capabilities, including an embedded web chat client, conversational workflow and intent handling, automated response routing, and agent handoff for live interactions. Configuration appears focused on session management, scripted conversational journeys, and real-time monitoring through the LivePerson agent console, reflecting typical platform-level modules for chat orchestration and message routing. Operational coverage is concentrated on the website channel, positioning LivePerson Conversational Cloud as the primary conversational interface for inbound web traffic. Governance and operational responsibilities are aligned with digital engagement and customer service teams, with emphasis on conversational design, oversight of automated dialogues, and procedures for escalating sessions to human agents when needed.
Bax Global CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle Marketing Cloud (Eloqua) Marketing Automation CRM n/a 2015 2015
In 2015, Bax Global implemented Oracle Marketing Cloud (Eloqua) as its Marketing Automation platform. The deployment places Oracle Marketing Cloud (Eloqua) on the corporate website to enable campaign orchestration, email marketing, lead capture, and web behavioral tracking. Bax Global uses Oracle Marketing Cloud (Eloqua) as its Marketing Automation system to support marketing and demand generation functions. Configuration centers on standard Marketing Automation modules including email campaign management, landing pages and web forms, progressive profiling, contact segmentation, and behavioral tracking implemented via Eloqua scripts on the site. Operational scope is focused on marketing and demand generation teams, with workflows that centralize campaign build, segmentation, and nurture orchestration. Governance practices emphasize campaign approval workflows, segmentation rules, and data hygiene processes to manage contact scoring and suppression lists, and the implementation is explicitly surfaced as Oracle Marketing Cloud (Eloqua) on the public website.
Bax Global IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2019 2019

IT Decision Makers and Key Stakeholders at Bax Global

First Name Last Name Title Function Department Email Phone
President and CEO CXO Finance
Chief Financial Officer, Executive SVP Finance CXO Finance
SVP, CIO Americas VP IT

Apps Being Evaluated by Bax Global Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bax Global IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bax Global digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Bax Global Technographics
Bax Global is a Media organization based in United States, with around 95000 employees and annual revenues of $20.00 billion.
Bax Global operates a diverse technology stack with applications such as Oracle Netsuite OpenAir, LivePerson Conversational Cloud and Oracle Marketing Cloud (Eloqua), covering areas like Professional Services Automation, Chatbots and Conversational AI and Marketing Automation.
Bax Global has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle and LivePerson.
Bax Global recently adopted applications including Amazon EC2 in 2020, Amazon CloudFront in 2019 and Oracle Marketing Cloud (Eloqua) in 2015, highlighting its ongoing modernization strategy.
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Our research team continuously updates Bax Global’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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