Freeport, 11520, NY,
United States
Bax Global Technographics
Bax Global Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bax Global and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 95000 Bax Global employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bax Global has purchased the following applications: Oracle Netsuite OpenAir for Professional Services Automation in 2008, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2012, Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bax Global is running and its propensity to invest more and deepen its relationship with Oracle , LivePerson , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bax Global revenues, which have grown to $20.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bax Global intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bax Global Tech Stack and Enterprise Applications
Bax Global ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2008 | 2008 |
In 2008, Bax Global implemented Oracle Netsuite OpenAir to establish Professional Services Automation across its services organization. The deployment applied cloud-native PSA capabilities, including project management, resource planning, time and expense capture, and project billing and accounting, with Oracle Netsuite OpenAir configured to enforce standardized project templates, task-based scheduling, and utilization tracking for services delivery teams.
Configuration focused on aligning operational workflows across services delivery, finance, and program management, standardizing time capture, approval chains, and invoice generation to create a single source for project financials. Governance changes introduced centralized role-based approvals and project controls to enforce consistent delivery processes and financial recognition policies, positioning Bax Global Oracle Netsuite OpenAir Professional Services Automation to support service delivery and project accounting functions.
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Bax Global AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2012 | 2012 |
In 2012, Bax Global implemented LivePerson Conversational Cloud as a web-facing engagement layer. The deployment places LivePerson Conversational Cloud into the Chatbots and Conversational AI category and is implemented on the company website to serve digital customer engagement and customer service workflows.
The implementation uses standard Chatbots and Conversational AI functional capabilities, including an embedded web chat client, conversational workflow and intent handling, automated response routing, and agent handoff for live interactions. Configuration appears focused on session management, scripted conversational journeys, and real-time monitoring through the LivePerson agent console, reflecting typical platform-level modules for chat orchestration and message routing.
Operational coverage is concentrated on the website channel, positioning LivePerson Conversational Cloud as the primary conversational interface for inbound web traffic. Governance and operational responsibilities are aligned with digital engagement and customer service teams, with emphasis on conversational design, oversight of automated dialogues, and procedures for escalating sessions to human agents when needed.
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Bax Global CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015, Bax Global implemented Oracle Marketing Cloud (Eloqua) as its Marketing Automation platform. The deployment places Oracle Marketing Cloud (Eloqua) on the corporate website to enable campaign orchestration, email marketing, lead capture, and web behavioral tracking. Bax Global uses Oracle Marketing Cloud (Eloqua) as its Marketing Automation system to support marketing and demand generation functions.
Configuration centers on standard Marketing Automation modules including email campaign management, landing pages and web forms, progressive profiling, contact segmentation, and behavioral tracking implemented via Eloqua scripts on the site. Operational scope is focused on marketing and demand generation teams, with workflows that centralize campaign build, segmentation, and nurture orchestration. Governance practices emphasize campaign approval workflows, segmentation rules, and data hygiene processes to manage contact scoring and suppression lists, and the implementation is explicitly surfaced as Oracle Marketing Cloud (Eloqua) on the public website.
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Bax Global IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Bax Global
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President and CEO | CXO | Finance | ||||
| Chief Financial Officer, Executive SVP Finance | CXO | Finance | ||||
| SVP, CIO Americas | VP | IT |
Apps Being Evaluated by Bax Global Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||