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Brazil
Bayer Brazil Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bayer Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4600 Bayer Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bayer Brazil has purchased the following applications: Hand Talk App for Web Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bayer Brazil is running and its propensity to invest more and deepen its relationship with Hand Talk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bayer Brazil revenues, which have grown to $2.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bayer Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hand Talk | Legacy | Hand Talk App | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Bayer Brazil integrated the Hand Talk App into its Brazilian corporate portal as a Web Content Management initiative, embedding accessibility functionality directly into public web pages. The Hand Talk App was implemented to provide automatic translation of site text and voice into Libras, extending access to corporate information for Portuguese speaking deaf users and contributing to Bayer's recognition as a Site Amigo do Surdo.
The implementation used the Hand Talk App web plugin as an embedded interface to detect visible page content and deliver Libras translations in real time, aligning with typical Web Content Management patterns for client side accessibility widgets. Configuration focused on page level embedding and content mapping so the translator interface could trigger on published text and audio cues without altering primary content workflows.
Integration points were limited to Bayer's Brazilian corporate portal, positioning the deployment to support corporate communications, web content management and accessibility governance for the Brazil audience. Operational coverage was the public facing site for Brazil, with the primary user impact on Portuguese speaking deaf users seeking corporate information.
Governance centered on site level rollout and visibility settings to ensure the accessibility feature was available across published pages, and the integration was publicly noted in Brazilian press coverage. The documented outcome was improved access to corporate information for Portuguese speaking deaf users and formal recognition as a more accessible site.
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