Amsterdam, 1095 AC,
Netherlands
Beautsy Technographics
Beautsy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Beautsy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1 Beautsy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beautsy has purchased the following applications: Lightspeed POS for Point Of Sale in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beautsy is running and its propensity to invest more and deepen its relationship with Lightspeed Commerce , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beautsy revenues, which have grown to $241.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beautsy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Beautsy Tech Stack and Enterprise Applications
Beautsy ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lightspeed Commerce | Legacy | Lightspeed POS | Point Of Sale | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Beautsy implemented Lightspeed POS as its Point Of Sale solution. Beautsy is a Netherlands based distributor operating a single employee business and uses Lightspeed POS on their website to drive on site checkout and sales capture.
Lightspeed POS was configured to manage the product catalog, online checkout flows, inventory synchronization, and payment capture, aligning core retail and e commerce functions. The implementation leverages standard Point Of Sale capabilities such as order management, receipt generation, and inventory control to keep storefront listings and transactional records unified.
The deployment is centered on the Lightspeed Commerce integration with Beautsy's public storefront at beautsy.com, creating real time coordination between the web storefront and the POS. Operational coverage is focused on e commerce sales and order fulfillment, with governance and daily operational control consolidated to the single operator responsible for product updates, inventory levels, and order processing within the Lightspeed POS environment.
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Beautsy Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Beautsy implemented Google Workspace (Formerly Google G-Suite) to provide core cloud collaboration for a single-user Netherlands distribution business. Google Workspace (Formerly Google G-Suite) is identified as the organization's cloud Collaboration platform and is referenced on their public website.
The deployment is a cloud SaaS tenant managed through the Google Admin console, configured for single-user provisioning and domain management. Functional modules and capabilities include enterprise email and calendaring, collaborative document editing, cloud file storage and meetings using Gmail, Google Calendar, Google Drive, Google Docs and Google Meet, aligning Beautsy Google Workspace (Formerly Google G-Suite) Collaboration with core internal productivity and customer communication functions. Governance is implemented at the account and domain level with administrative controls, basic user provisioning and standard security settings applied through the Admin console to control access and manage the tenant.
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Beautsy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, Beautsy deployed Xandr Invest (ex AppNexus DSP) as its Digital Advertising Platform on its website. The implementation positioned Xandr Invest (ex AppNexus DSP) to manage programmatic demand and campaign execution for Beautsy’s online ad inventory.
The configuration focused on core DSP capabilities including bid management and real time bidding, audience targeting and segmentation, inventory access and yield optimization, and campaign trafficking with reporting. These functional modules provide the advertising operations controls used to set budgets, targeting rules, creative delivery, and campaign-level reporting.
Deployment is site facing, integrating with Beautsy ecommerce pages and ad slots to surface programmatic inventory, and operational control is maintained by the retailer’s marketing and advertising function for campaign setup, pacing, and budget controls. Telemetry and bidding signals flow between the website and Xandr Invest to support real time auctions and campaign telemetry collection.
Governance and process workstreams center on campaign lifecycle management within the Xandr Invest interface, audience configuration and pacing controls, and the use of web tagging to associate site placements to DSP line items. The implementation reflects a single-site, website-focused programmatic stack using Xandr Invest as the primary Digital Advertising Platform for Beautsy’s online advertising.
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Marketing Automation | CRM |
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2021 | 2021 |
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Beautsy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Beautsy
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Beautsy Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||