Befly Brazil
Alameda Campinas, 1070, Edif. Paulista Star, Setor BeFly Travel,
Sao Paulo, 01404-200,
Brazil
Sao Paulo, 01404-200,
Brazil
55 11-4502-2471
Leisure and Hospitality
Befly Brazil Technographics
Befly Brazil Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Befly Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2545 Befly Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Befly Brazil has purchased the following applications: Gupy Recruitment Software for Recruiting in 2023, Benner Backoffice for Travel Agency ERP in 2024, Leadster for Chatbots and Conversational AI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Befly Brazil is running and its propensity to invest more and deepen its relationship with Gupy , Benner Sistemas , Leadster or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Befly Brazil revenues, which have grown to $2.05 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Befly Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Befly Brazil Tech Stack and Enterprise Applications
Befly Brazil HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gupy | Legacy | Gupy Recruitment Software | Recruiting | HCM | n/a | 2023 | 2023 |
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Befly Brazil ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Benner Sistemas | Legacy | Benner Backoffice | Travel Agency ERP | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Befly Brazil deployed Benner Backoffice to centralize and automate back-office tasks across its Brazilian operations. Befly Brazil implemented Benner Backoffice as its Travel Agency ERP to unify finance, ticketing reconciliation, and agent portal workflows into a single operational footprint.
Implementation focused on Benner Backoffice backoffice modules for financials and conciliations, an assessment supported by Benner product descriptions and the PANROTAS client listing. Configuration emphasized reconciliation automation, accounts payable and receivable procedures, and agent commission and settlement workflows consistent with Travel Agency ERP capabilities.
Operational coverage consolidated Befly's central finance organization and distributed agent portals across Brazil, bringing ticketing reconciliation and reporting into the Benner Backoffice instance. Functional integrations were scoped around reconciliation flows and portal access for agents, described in terms of transaction and settlement orchestration rather than specific middleware or vendor connectors.
Rollout aligned with Benner's 2024 industry push and adopted phased centralization and governance updates to standardize reconciliation policies and reduce manual handoffs. Benner highlights reduced manual effort and improved automation as outcomes of the Benner Backoffice deployment.
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Travel Management | ERP Services and Operations |
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2023 | 2023 |
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Befly Brazil AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Leadster | Legacy | Leadster | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025 Befly Brazil deployed Leadster on its public website to provide Chatbots and Conversational AI capabilities for web lead capture and customer engagement supporting sales and marketing. Leadster is implemented as a site-embedded conversational layer that surfaces on commercial pages to intercept intent and route prospects into qualification flows.
The implementation configures Leadster conversational flows for guided lead qualification, scripted FAQs, and handoff paths to live agents, with form-based capture and session-level context preservation across interactions. Configuration includes conversational design, predefined qualification fields, and content versioning to manage message variants and update scripts without code changes.
Operational scope centers on Befly Brazil marketing and sales functions across the corporate website, with conversational coverage focused on booking inquiries and pre-sales support. The deployment aligns chat-based workflows to existing sales intake processes and agent workflows, enabling automated qualification followed by human escalation when needed.
Governance is organized around a central conversational design team and marketing operations, responsible for content approvals, escalation rules, and periodic script reviews. Rollout follows a page-by-page activation approach with staged script updates and governance checkpoints to balance message accuracy and operational readiness.
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Befly Brazil Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Befly Brazil Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2022 | 2022 |
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Befly Brazil CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2022 | 2022 |
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Befly Brazil TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Befly Brazil PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2023 | 2023 |
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Befly Brazil IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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Befly Brazil CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Befly Brazil
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Befly Brazil Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Befly Brazil IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Befly Brazil digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Befly Brazil Technographics
Befly Brazil is a Leisure and Hospitality organization based in Brazil,
with around 2545 employees and annual revenues of $2.05 billion.
Befly Brazil operates a diverse technology stack with applications such as
Gupy Recruitment Software, Benner Backoffice and Leadster,
covering areas like Recruiting, Travel Agency ERP and Chatbots and Conversational AI.
Befly Brazil has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Gupy, Benner Sistemas and Leadster.
Befly Brazil recently adopted applications including
Leadster in 2025, Akna Email Marketing in 2025 and Cloudflare CDN in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Befly Brazil’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Befly Brazil’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Befly Brazil technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.