Hamburg, 22529,
Germany
Beiersdorf AG Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Beiersdorf AG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 21958 Beiersdorf AG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beiersdorf AG has purchased the following applications: Hypatos Invoice Processing Automation for AP Automation in 2023, Userlike for Chatbots and Conversational AI in 2023, Microsoft 365 for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beiersdorf AG is running and its propensity to invest more and deepen its relationship with Hypatos , Userlike , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beiersdorf AG revenues, which have grown to $10.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beiersdorf AG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hypatos | Legacy | Hypatos Invoice Processing Automation | AP Automation | ERP Financial Management | n/a | 2023 | 2023 |
In 2023, Beiersdorf AG implemented Hypatos Invoice Processing Automation to prepare global accounts payable operations. The deployment applied Hypatos Invoice Processing Automation within the company's AP Automation stack, targeting invoice ingestion, classification, and routing across centralized and regional accounts payable functions. The initiative is positioned as a readiness effort for global AP processing and future automation scalability.
Configuration emphasis included automated document capture, AI driven data extraction, matching and validation rules, and exception management to support standardized invoice throughput. Vendor materials infer that the implementation interfaces with downstream ERP posting workflows and global AP processing pipelines without naming specific ERP systems. Governance work centered on establishing standardized exception handling procedures and shared approval workflows across finance teams, aligning operational coverage across Beiersdorf AG's global accounts payable centers. Hypatos is cited by the vendor as instrumental in getting global AP processing ready for the future.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Userlike | Legacy | Userlike | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Tag Management | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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