Beko Turkey
Karaağaç Caddesi No:2-6, Sütlüce, Beyoğlu,
Istanbul, 34445,
Turkey
Istanbul, 34445,
Turkey
90 212-314-34-34
Manufacturing
Beko Turkey Technographics
Beko Turkey Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Beko Turkey and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40000 Beko Turkey employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beko Turkey has purchased the following applications: Adobe Experience Manager for Digital Asset Management in 2019, Segmentify Personalised Product Recommendation for Personalization and Product Recommendations in 2016, Acquia AgilOne for CRM in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beko Turkey is running and its propensity to invest more and deepen its relationship with Adobe Systems , Segmentify , Taboola or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beko Turkey revenues, which have grown to $7.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beko Turkey intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Beko Turkey Tech Stack and Enterprise Applications
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Segmentify | Legacy | Segmentify Personalised Product Recommendation | Personalization and Product Recommendations | eCommerce | n/a | 2016 | 2016 |
In 2016, Beko Turkey implemented Segmentify Personalised Product Recommendation on its public website beko.com.tr. The deployment focused on Personalization and Product Recommendations to enhance onsite product discovery and personalization for the companys e-commerce channel.
Segmentify Personalised Product Recommendation was configured to deliver modular recommendation capabilities including category page widgets, product detail page widgets, cross sell and up sell panels, and personalized landing lists, supported by algorithmic ranking and rule based merchandising. Configuration and campaign management were managed through Segmentify’s administrative console, enabling marketing and merchandising users to create targeted recommendation campaigns and adjust business rules without developer intervention.
The implementation architecture was centered on client side JavaScript instrumentation and server side recommendation endpoints to collect behavioral signals and serve real time, session aware recommendations across browsing sessions. Operational scope covered the Turkey public website and the solution was operated by Beko’s digital commerce, merchandising, and marketing teams, supporting product discovery and campaign workflows.
Governance included campaign scheduling, content review, and ongoing tuning of recommendation rules and segments, with day to day operations handled by in house digital commerce staff. The narrative centers on Segmentify Personalised Product Recommendation delivering core personalization modules and operational governance across Beko Turkey’s e-commerce functions.
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acquia | Legacy | Acquia AgilOne | CRM | CRM | n/a | 2023 | 2023 |
In 2023, Beko Turkey implemented Acquia AgilOne on its website. Acquia AgilOne serves as a CRM to centralize website captured customer signals and support marketing and e commerce functions.
Implementation focused on customer profile unification, behavioral event capture from the web, real time segmentation, and web personalization modules within Acquia AgilOne. Configuration included persistent identifiers and session stitching to enable unified customer profiles across browsing sessions. Campaign orchestration and audience export capabilities were instrumented to activate website personalization and marketing workflows.
Operational coverage centers on the public Beko Turkey website and the digital marketing function, where Acquia AgilOne CRM drives audience segmentation and targeted campaign execution. Data governance workstreams established tagging taxonomy, consent aware tracking, and segmentation rules to manage customer data captured on site. Rollout was architected as an embedded web deployment, with client side event collection and server side profile stitching to maintain real time segmentation.
Governance aligned marketing, analytics, and commerce stakeholders to standardize customer attributes and campaign workflows inside Acquia AgilOne. The full application name Acquia AgilOne appears in the implementation documentation and is the central CRM for web driven customer engagement at Beko Turkey.
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Customer Analytics | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2023 | 2023 |
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Digital Workspace | IaaS |
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2011 | 2011 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2013 | 2013 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Beko Turkey
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Beko Turkey Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Beko Turkey IT executives and key decision makers. This section highlights Beko Turkey's latest recorded technology evaluations, including Oracle Cloud HCM for Core HR on 2026-01-05. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Beko Turkey digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Beko Turkey Technographics
Beko Turkey is a Manufacturing organization based in Turkey,
with around 40000 employees and annual revenues of $7.70 billion.
Beko Turkey operates a diverse technology stack with applications such as
Adobe Experience Manager, Segmentify Personalised Product Recommendation and Acquia AgilOne,
covering areas like Digital Asset Management, Personalization and Product Recommendations and CRM.
Beko Turkey has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, Segmentify and Acquia.
Beko Turkey recently adopted applications including
Salesforce Marketing Cloud Personalisation in 2025, Cloudflare CDN in 2024 and Cloudflare Bot Management in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Beko Turkey’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Beko Turkey’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Beko Turkey technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.