Neenah, 54956, WI,
United States
Bergstrom Automotive Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bergstrom Automotive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 Bergstrom Automotive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bergstrom Automotive has purchased the following applications: UKG Pro Recruiting (ex UltiPro Recruiting) for Recruiting, Applicant Tracking System in 2020, Kissflow BPM for Business Process Management in 2014, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bergstrom Automotive is running and its propensity to invest more and deepen its relationship with UKG , Kissflow , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bergstrom Automotive revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bergstrom Automotive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro Recruiting (ex UltiPro Recruiting) | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Bergstrom Automotive implemented UKG Pro Recruiting (ex UltiPro Recruiting) to manage applicant intake and candidate workflows via its public careers pages. The implementation uses UltiPro Recruiting on bergstromauto.com to capture applications and funnel candidates into centralized tracking processes for corporate recruitment and dealer hiring operations. The deployment leverages core Recruiting,Applicant Tracking System capabilities, including job posting and requisition management, candidate profile and resume capture at point of application, screening workflows, and candidate status tracking through interview and offer stages. Configuration work concentrated on embedding UltiPro Recruiting forms and application flows into the corporate careers experience and aligning job templates to internal recruiting queues. Operational governance is held by talent acquisition and HR, using role based access controls, recruiter and hiring manager workflows, and approval gates to manage requisitions and candidate progression. The architecture follows a cloud SaaS delivery model consistent with UKG Pro Recruiting, with the primary integration point explicitly the corporate careers site where UltiPro Recruiting captures and centralizes applicant data for downstream recruiting processes.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kissflow | Legacy | Kissflow BPM | Business Process Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Bergstrom Automotive implemented Kissflow BPM in the United States to standardize approvals and accounting write offs across its dealerships. The deployment focused on finance and operations workflows, and the IT director built the application directly to replace paper forms and mail based approvals, reducing paper and mail costs and preventing unnecessary write offs.
Kissflow BPM was configured to support process modeling, forms automation, approval routing and case handling for accounts and write off processes, aligning with Business Process Management functional workflows. The implementation emphasized low code configuration and workflow orchestration inside Kissflow BPM to enable business centric automation of approvals and accounting exceptions.
Governance and rollout centered on business user ownership of workflow design, with the IT director enabling direct business built apps rather than heavy coding by IT. Operational coverage spanned dealership finance and operations functions across Bergstrom Automotive in the United States, with the case study highlighting reduced manual paperwork and fewer unnecessary write offs as explicit outcomes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Bergstrom Automotive implemented Zoom for Audio Video and Web Conferencing. At the 1,400-employee United States automotive retailer, Zoom is embedded on the corporate website to provide web-based audio and video meeting access for customers and to host internal conferencing across dealer operations. The deployment leverages Zoom meeting and webinar capabilities consistent with Audio Video and Web Conferencing functional workflows, including screen sharing and multi-party video sessions.
The implementation is provisioned through centralized account administration and host controls to support sales, service, parts, and corporate communications teams, with web-embedded entry points exposed on the public site for customer-initiated interactions. Zoom is used as the primary audio and web conferencing layer, aligning customer engagement and internal collaboration under a single conferencing platform, and managed by IT with meeting scheduling and access policies to reflect dealer operational needs.
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Collaboration | Collaboration |
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2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2007 | 2007 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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