Bern Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bern and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Bern employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bern has purchased the following applications: Microsoft 365 for Collaboration in 2019, Celum DAM for Digital Asset Management in 2023, combit CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bern is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Celum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bern revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bern intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Celum | Legacy | Celum DAM | Digital Asset Management | Content Management | n/a | 2023 | 2023 |
In 2023 Bern implemented Celum DAM to manage media used on its public website, deploying Celum DAM as a Digital Asset Management solution to centralize web-facing imagery and multimedia. The implementation is positioned to support website publishing and media governance, establishing a clear Bern Celum DAM Digital Asset Management relationship for content teams and municipal communications.
The deployment focuses on core Digital Asset Management capabilities, including centralized asset cataloging, metadata and taxonomy enforcement, version control, rights and usage metadata, and derivative creation for web delivery. Operational scope centers on website content editors and communications staff, with role-based access controls and editorial workflows implemented to govern asset approval, tagging, and lifecycle management.
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Digital Signing | Content Management |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| combit | Legacy | combit CRM | CRM | CRM | ONAX Switzerland | 2019 | 2019 |
In 2019 Bern Welcome, also known as Bern Tourismus, implemented combit CRM to run partner marketing, media-trip organisation, event management, inventory and a tailored personnel and time tracking register created by the solution partner ONAX Switzerland. The deployment in Switzerland centralized campaign and event workflows within combit CRM, a CRM application configured to manage partner inventory and media-trip logistics.
The implementation emphasized functional modules aligned to partner marketing and events, including partner contact management, media-trip booking workflows, event attendee and resource management, and inventory control. ONAX Switzerland delivered a custom personnel and time tracking register that was embedded into combit CRM to capture staff activity and time records alongside event and partner data.
Operational coverage focused on marketing, events and operations teams at Bern Welcome with the combit CRM instance acting as the primary system for partner coordination and event operations in Switzerland. The project included configuration and workflow automation typical of CRM deployments, such as templated partner campaigns, structured event workflows and centralized inventory records, with ONAX Switzerland responsible for custom development and delivery.
According to the vendor case study, the combit CRM implementation produced measurable time savings and improved partner marketing processes. ONAX Switzerland implemented the custom HR and time tracking module described in the source, and the solution consolidated partner marketing, media-trip organisation and event management into a single combit CRM deployment.
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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