Verona, 37139,
Italy
Berner Italia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Berner Italia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Berner Italia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Berner Italia has purchased the following applications: Cloudflare CDN for Content Delivery Network in 2022, PTV Map&Market for Field Service Management in 2015, PTV Route Optimiser for Fleet Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Berner Italia is running and its propensity to invest more and deepen its relationship with Cloudflare , PTV Group , Kameleoon or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Berner Italia revenues, which have grown to $108.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Berner Italia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| PTV Group | Legacy | PTV Map&Market | Field Service Management | ERP Services and Operations | n/a | 2015 | 2015 | In 2015 Berner Italia implemented PTV Map&Market as a Field Service Management application to improve territory planning and field operations across its Italian sales organization. The initiative was coordinated with international managers and formed part of a broader set of IT projects that included SharePoint, Office 365, QlikSense, Power BI and Zucchetti, aligning the PTV Map&Market deployment with the companys analytics and collaboration stack. PTV Map&Market was configured to support standard Field Service Management workflows, including territory management, route optimization, market mapping and service scheduling, with configuration focused on supporting sales force coverage on the Italian territory. Outputs from PTV Map&Market were consumed by declarative and predictive analytics workflows built in QlikSense and Power BI, which integrated R scripts to generate multi level KPI dashboards for each salesperson. Operational integration emphasized cross functional use, with the deployment supporting Marketing and Sales business functions, omnichannel Ecommerce and Inside Sales activities, and collaboration through SharePoint and Office 365. The program was managed alongside Zucchetti and other IT projects, and data flows were governed to feed the performance management tools used by the commercial organization. Governance and rollout included centralized ownership of customer data under the Head of Italian Data Governance, who reported to the European project manager, and hands on training and sharing led by the Marketing Analytics Manager and Customer Data Manager roles from 2015 onward. Process and cultural change measures such as 5s, Kanban, PDCA, KPI monitoring, Gemba and Root Causes were used to embed standardized workflows and sustain adoption of PTV Map&Market across the Marketing and Sales teams. |
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| PTV Group | Legacy | PTV Route Optimiser | Fleet Management | SCM | n/a | 2015 | 2015 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
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