BERO
494 Elden Street Suite 110,
Herndon, 20170, VA,
United States
Herndon, 20170, VA,
United States
n/a
Consumer Packaged Goods
BERO Technographics
BERO Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BERO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 BERO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BERO has purchased the following applications: Oracle NetSuite OneWorld for ERP Financial in 2024, Digimarc Illuminate Platform for Blockchain Platform in 2025, Microsoft 365 for Collaboration in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BERO is running and its propensity to invest more and deepen its relationship with Oracle , Apple , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BERO revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BERO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BERO Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite OneWorld | ERP Financial | ERP Financial Management | n/a | 2024 | 2025 |
In 2024, BERO implemented Oracle NetSuite OneWorld as its ERP Financial platform to establish a scalable cloud foundation for international distribution and multi-currency transaction management. Oracle NetSuite OneWorld was provisioned as a unified, AI-enabled cloud ERP suite covering finance, order management, and supply chain orchestration to support the brand’s launch and rapid cross-border expansion.
The deployment emphasized core financial management and automated reporting, with configuration of accounts receivable, accounts payable, general ledger close workflows, and embedded AI-assisted financial reporting. Order fulfillment and supply chain modules were configured to automate order-to-cash workflows, inventory reporting, and shipment-related financial posting, enabling near real-time visibility across sales and operational layers.
Technically, the implementation used NetSuite’s cloud SaaS architecture and OneWorld multi-subsidiary, multi-currency capabilities to integrate new legal entities and currency transactions as BERO scaled in the United States and the United Kingdom. Integrations connected sales channels to transportation management system and order fulfillment workflows, and NetSuite automated the propagation of approved sales orders into financial and inventory reporting streams to maintain data accuracy.
BERO worked with NetSuite Solution Provider Luxent on the implementation, and the rollout was executed prior to commercial launch to provide operational control from day one. Governance centered on centralizing financial close processes and automating administrative tasks, with operations leadership driving requirements and the configuration of approval and reporting workflows to maintain real-time operational insight.
As an explicitly stated outcome, NetSuite helped BERO reduce its monthly close cycle from 10 to 15 days down to 3 to 5 days, and it expedited sales order processing to under fifteen minutes. The implementation positioned Oracle NetSuite OneWorld as the company’s ERP Financial backbone to support ongoing international growth while automating core financial and operational processes.
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Digimarc | Legacy | Digimarc Illuminate Platform | Blockchain Platform | Blockchain | Rivo | 2025 | 2025 |
In 2025, BERO implemented the Digimarc Illuminate Platform, a Blockchain Platform, to embed serialized QR codes on product packaging and enable a fraud resistant omnichannel loyalty program. The deployment was announced from London as a retail/CRM loyalty deployment, and Digimarc Illuminate Platform is configured to verify purchases and void codes after use to support secure redemptions across channels.
BERO configured serialized QR code issuance, a verification and redemption engine, and automated code invalidation workflows inside Digimarc Illuminate Platform. The implementation captures richer first party data at point of scan and orchestrates loyalty fulfillment logic, aligning packaging-level serialization with loyalty redemption workflows and CRM data collection.
Integrations include connections to retail and CRM loyalty touchpoints and loyalty fulfillment hosted by Rivo, with operational coverage spanning omnichannel retail redemptions and CRM driven loyalty communications. Governance focuses on verification workflows that void codes after redemption to reduce fraud, and the implementation explicitly targets marketing and customer loyalty functions to improve secure redemptions and first party data capture.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2024 | 2024 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Survey and Questionnaire | Collaboration |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2024 | 2024 |
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Customer Loyalty | CRM |
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2024 | 2024 |
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Customer Support | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Partner Relationship Management | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at BERO
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by BERO Executives
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FAQ - APPS RUN THE WORLD BERO Technographics
BERO is a Consumer Packaged Goods organization based in United States,
with around 20 employees and annual revenues of $2.0 million.
BERO operates a diverse technology stack with applications such as
Oracle NetSuite OneWorld, Digimarc Illuminate Platform and Microsoft 365,
covering areas like ERP Financial, Blockchain Platform and Collaboration.
BERO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Digimarc and Microsoft.
BERO recently adopted applications including
Digimarc Illuminate Platform in 2025, Zigpoll in 2025 and Shopify Plus in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BERO’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BERO’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BERO technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.