Bertel O. Steen Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bertel O. Steen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2773 Bertel O. Steen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bertel O. Steen has purchased the following applications: VCRS TACDIS for Dealership Management in 2014, Kindly Chatbot for Chatbots and Conversational AI in 2017, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bertel O. Steen is running and its propensity to invest more and deepen its relationship with Volvo Car Retail Solutions , Kindly , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bertel O. Steen revenues, which have grown to $2.22 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bertel O. Steen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Volvo Car Retail Solutions | Legacy | VCRS TACDIS | Dealership Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014 Bertel O. Steen implemented VCRS TACDIS from Volvo Car Retail Solutions as a Dealership Management application to support service and parts operations. VCRS TACDIS was configured to manage full-service workshop workflows including mechanical repairs, diagnostics, scheduling, spare parts ordering, and invoicing, with the application serving service advisors and technicians across the company's service department.
The implementation incorporated shop-level operational workflows such as fault tracing and regular maintenance procedures, and the VCRS TACDIS deployment was used alongside Mercedes OEM diagnostic systems and workshop equipment to enable technical fault diagnosis and repair documentation. Operational scope centered on workshop technicians and customer-facing service staff, with the system used to record service history, support service follow-up and upsell conversations, and streamline parts ordering and invoicing within Bertel O. Steen's service organization.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kindly | Legacy | Kindly Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Bertel O. Steen implemented Kindly Chatbot on its corporate website. The Kindly Chatbot deployment provided a customer-facing conversational interface aligned with Chatbots and Conversational AI and was positioned as the first line digital engagement channel for site visitors. Implementation focused on web channel embedding and conversational UI components, using intent recognition and dialog flow configuration to surface automotive product and service information. The deployment supported public facing customer inquiries rather than internal workflow automation.
Configuration emphasized modular dialog design, FAQ and scripted response capabilities, session handling, and lead capture patterns typical of Chatbots and Conversational AI implementations. Operational responsibility was centered on customer service and digital engagement teams for content governance and conversational script maintenance, with rollout managed through iterative updates to dialog flows and content libraries. The Kindly Chatbot implementation reinforced web based customer engagement workflows and front line information delivery for Bertel O. Steen.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2022 | 2022 |
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Video Editing | Content Management |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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