Bertel O. Steen
Bertel O. Steen Technographics
Bertel O. Steen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bertel O. Steen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2773 Bertel O. Steen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bertel O. Steen has purchased the following applications: VCRS TACDIS for Dealership Management in 2014, Kindly Chatbot for Chatbots and Conversational AI in 2017, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bertel O. Steen is running and its propensity to invest more and deepen its relationship with Volvo Car Retail Solutions , Kindly , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bertel O. Steen revenues, which have grown to $2.22 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bertel O. Steen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bertel O. Steen Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Volvo Car Retail Solutions | Legacy | VCRS TACDIS | Dealership Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014 Bertel O. Steen implemented VCRS TACDIS from Volvo Car Retail Solutions as a Dealership Management application to support service and parts operations. VCRS TACDIS was configured to manage full-service workshop workflows including mechanical repairs, diagnostics, scheduling, spare parts ordering, and invoicing, with the application serving service advisors and technicians across the company's service department.
The implementation incorporated shop-level operational workflows such as fault tracing and regular maintenance procedures, and the VCRS TACDIS deployment was used alongside Mercedes OEM diagnostic systems and workshop equipment to enable technical fault diagnosis and repair documentation. Operational scope centered on workshop technicians and customer-facing service staff, with the system used to record service history, support service follow-up and upsell conversations, and streamline parts ordering and invoicing within Bertel O. Steen's service organization.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kindly | Legacy | Kindly Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Bertel O. Steen implemented Kindly Chatbot on its corporate website. The Kindly Chatbot deployment provided a customer-facing conversational interface aligned with Chatbots and Conversational AI and was positioned as the first line digital engagement channel for site visitors. Implementation focused on web channel embedding and conversational UI components, using intent recognition and dialog flow configuration to surface automotive product and service information. The deployment supported public facing customer inquiries rather than internal workflow automation.
Configuration emphasized modular dialog design, FAQ and scripted response capabilities, session handling, and lead capture patterns typical of Chatbots and Conversational AI implementations. Operational responsibility was centered on customer service and digital engagement teams for content governance and conversational script maintenance, with rollout managed through iterative updates to dialog flows and content libraries. The Kindly Chatbot implementation reinforced web based customer engagement workflows and front line information delivery for Bertel O. Steen.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Bertel O. Steen implemented Cisco Webex Meetings and surfaced Cisco Webex Meetings on their corporate website to provide web-based conferencing. The deployment addresses Audio Video and Web Conferencing requirements for the Norway-based organization with 2773 employees, enabling embedded meeting access for external stakeholders and customers visiting the site.
The Cisco Webex Meetings deployment includes standard Audio Video and Web Conferencing capabilities such as scheduled meetings, browser-based video and audio, screen sharing, recording, and host controls, configured to align with corporate collaboration workflows. Configuration emphasis is on web delivery and browser interoperability to simplify meeting access and reduce friction for external participants.
Operational scope spans internal collaboration, sales demonstrations, and customer support interactions that originate from website-embedded meeting flows, impacting communications, sales, and customer engagement functions. Governance and operational ownership are handled through IT-focused provisioning and meeting administration to manage user access, meeting settings, and compliance controls for web-hosted conferencing.
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2022 | 2022 |
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Video Editing | Content Management |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Bertel O. Steen
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bertel O. Steen Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bertel O. Steen IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bertel O. Steen digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bertel O. Steen Technographics
Bertel O. Steen is a Automotive organization based in Norway,
with around 2773 employees and annual revenues of $2.22 billion.
Bertel O. Steen operates a diverse technology stack with applications such as
VCRS TACDIS, Kindly Chatbot and Cisco Webex Meetings,
covering areas like Dealership Management, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Bertel O. Steen has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Volvo Car Retail Solutions, Kindly and Cisco Systems.
Bertel O. Steen recently adopted applications including
Vev in 2022, Microsoft Clarity in 2022 and ClickDimensions Marketing Automation in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bertel O. Steen’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bertel O. Steen’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bertel O. Steen technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.