Bertelsmann
Carl-Bertelsmann-Straße 270,
Gutersloh, 33311,
Germany
Gutersloh, 33311,
Germany
49 5241 800
Media
Bertelsmann Technographics
Bertelsmann Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bertelsmann and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 74607 Bertelsmann employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bertelsmann has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2013, SAP HCM (HR) for Core HR in 2016, ElevenLabs for Speech Recognition AI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bertelsmann is running and its propensity to invest more and deepen its relationship with SAP , ElevenLabs , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bertelsmann revenues, which have grown to $22.13 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bertelsmann intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bertelsmann Tech Stack and Enterprise Applications
Bertelsmann ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Bertelsmann implemented SAP ERP ECC 6.0 to establish a centralized enterprise financial backbone, aligning accounting and controlling processes under an ERP Financial program. The initiative targeted consolidation of core finance functions to support standardized financial reporting and transaction processing across corporate finance and accounting teams.
Configuration centered on SAP Financial Accounting FI and SAP Controlling CO, with implementations of general ledger, accounts payable, accounts receivable, asset accounting, and period end close orchestration. The deployment included master data governance for chart of accounts, cost centers, profit centers, and automated posting rules consistent with ERP Financial workflows and statutory accounting requirements.
The SAP ERP ECC 6.0 landscape was deployed using a traditional SAP multi-tier on-premise architecture and integrated with procurement, order to cash billing, supply chain management aligned after sales processes to maintain transactional continuity between finance and operations. Integration work focused on procure to pay and order to cash transactional flows, billing reconciliation, and financial posting interfaces that linked operational transaction systems to the financial ledger.
Governance and rollout were coordinated by the Teamleader SCM IT After Sales SAP/ERP Consulting and the Senior IT-Manager, establishing change control for master data, release windows, and finance process workflows. Operational coverage emphasized corporate finance, accounting, and downstream order to cash and after sales teams, supported by process documentation and training aligned to SAP ERP ECC 6.0 financial procedures.
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ERP Financial | ERP |
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2020 | 2020 |
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Expense Management | ERP |
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2015 | 2015 |
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Bertelsmann HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2016 | 2016 |
In 2016, Bertelsmann implemented SAP HCM (HR) as its Core HR application. The implementation exposes SAP Employee Self Service on the corporate website through a SAP Fiori UI5 Launchpad URL, providing a web accessible ESS layer tied directly into the SAP HCM environment.
SAP HCM (HR) was configured to deliver core HR capabilities consistent with Core HR functional patterns, including personnel administration, organizational management, and employee self service workflows. The deployment architecture uses SAP UI5 Fiori Launchpad shells that communicate with the SAP HCM ABAP backend, with the ESS endpoint URL surfacing client and language context for the session. Operational governance concentrates on HR functional ownership for master data and service workflows while central IT manages the platform, access provisioning, and the web based ESS entry point that centralizes employee interactions with core HR services.
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Core HR | HCM |
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2024 | 2026 |
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Learning and Development | HCM |
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2020 | 2020 |
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Onboarding | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Talent Management | HCM |
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2016 | 2016 |
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Bertelsmann AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ElevenLabs | Legacy | ElevenLabs | Speech Recognition AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, Bertelsmann implemented ElevenLabs to extend AI powered audio capabilities across its brands. The ElevenLabs deployment is categorized as Speech Recognition AI and was introduced to support storytelling, production and pre production workflows across Bertelsmann's portfolio.
ElevenLabs provides lifelike voice synthesis, advanced sound generation and a forthcoming music model to support both production and pre production stages. The implementation emphasizes AI dubbing and multi language audio experiences, enabling teams to create accessible versions of content and to experiment with alternative creative directions within standard content production pipelines.
Operational coverage spans 36 companies within the Bertelsmann Group, with use cases reported across production teams, creative groups and centralized technology functions such as the Tech & Data Alliance and the AI Hub. The deployment is positioned to streamline employee workflows and to extend reach to wider audiences across Europe by automating voice generation and dubbing tasks while keeping creative control with human teams.
Governance and rollout were coordinated through Bertelsmann's Tech & Data Alliance and its AI Hub, which led adoption phases and creative integration pilots across brands. Reported outcomes include improved production timelines and broader creative possibilities, and the partnership is framed around augmenting creators rather than replacing them.
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Bertelsmann Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Bertelsmann Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2020 | 2020 |
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Bertelsmann CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2018 | 2018 |
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Bertelsmann EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2015 | 2015 |
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Financial Consolidation and Close | EPM |
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2025 | 2025 |
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Bertelsmann ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2014 | 2014 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Bertelsmann TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Whistleblowing Management | TRM |
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2018 | 2018 |
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Bertelsmann IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Bertelsmann
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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Chief Information Officer | CXO | IT | |
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CFO | CXO | Finance | |
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Executive Vice President Corporate HR, Executives and Talent | VP | HR | |
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Vice President Corporate IT | VP | IT | |
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Senior Vice President Corporate Information Technology | VP | IT | |
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Team Manager Procurement | Manager | Procurement | |
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Vice President Finance | VP | Finance | |
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EVP Corporate Financial Reporting and Accounting | VP | Finance | |
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EVP & CIO | CXO | Finance | |
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Executive Vice President HR Coordination & Shared Services | Manager | HR | |
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Chief Human Resources Officer | CXO | HR | |
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VP Purchasing | VP | Procurement | |
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Senior Vice President Corporate HR Strategy & Systems | VP | IT | |
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Senior Associate Corporate HR - Strategy & Systems | Manager | IT | |
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Senior Associate Corporate HR - Strategy & Systems | Manager | IT | |
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VP Corporate HR Strategy & Systems | VP | HR | |
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Manager Global HRIS Talent Management & Core HR | Manager | HR | |
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Manager Global HRIS | Onboarding & Core HR - Corporate HR Strategy & Systems | Manager | HR | |
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Head of Global HRIS Architecture, Corporate HR Strategy & Systems | Director | HR | |
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IT Support - Corporate HR Strategy & Systems | Manager | IT | |
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Executive Vice President - Corporate Financial Reporting and Accounting | VP | Finance | |
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Senior Manager Corporate Reporting / Accounting | Manager | Finance | |
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Head of Corporate Finance | Director | Finance | |
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Apps Being Evaluated by Bertelsmann Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bertelsmann IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bertelsmann digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Bertelsmann Technographics
Bertelsmann is a Media organization based in Germany,
with around 74607 employees and annual revenues of $22.13 billion.
Bertelsmann operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP HCM (HR) and ElevenLabs,
covering areas like ERP Financial, Core HR and Speech Recognition AI.
Bertelsmann has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and ElevenLabs.
Bertelsmann recently adopted applications including
ElevenLabs in 2025, OneStream Financial Close and Consolidation in 2025 and SAP SuccessFactors Employee Central in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bertelsmann’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bertelsmann’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bertelsmann technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.