Betamed
Betamed Technographics
Betamed Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Betamed and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3200 Betamed employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Betamed has purchased the following applications: Comarch Optima HRM for Core HR in 2018, Hotjar for Customer Experience in 2018, Atlassian Trello for Project Portfolio Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Betamed is running and its propensity to invest more and deepen its relationship with Comarch , eRecruiter , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Betamed revenues, which have grown to $27.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betamed intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Betamed Tech Stack and Enterprise Applications
Betamed HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Comarch | Legacy | Comarch Optima HRM | Core HR | HCM | n/a | 2018 | 2018 |
In 2018 Betamed implemented Comarch Optima HRM to support Core HR across its Poland operations and a workforce of approximately 3,200 employees. The deployment was operationalized within the central HR team in Katowice and used by HR specialists who maintain daily contact with field coordinators for personnel administration tasks.
Comarch Optima HRM was configured to manage civil law contract lifecycle activities, enter and settle employee working time under employment contracts, and record absences including sick leave and holidays. The implementation also incorporated compliance workflows for tracking timeliness of medical examinations and occupational health and safety training, creation and maintenance of employee databases, and document archiving. Governance changes emphasized centralized recordkeeping and formalized processes for contract amendments and terminations, with HR specialists operating core administrative workflows inside Comarch Optima HRM.
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Betamed CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 Betamed implemented Hotjar on its public website as part of its Customer Experience tooling, deploying the Hotjar application to capture visitor behavior on betamed.pl. The deployment was positioned to gather qualitative UX data to inform digital engagement and site usability work.
The Hotjar implementation emphasized core Customer Experience capabilities, specifically heatmaps, session recordings, conversion funnels and on-site feedback widgets. Configuration work focused on page-level heatmap scopes, session sampling rates and targeted funnel steps around contact and appointment flows, with Hotjar dashboards configured for recurring review by product and marketing stakeholders.
Architecturally the solution used client-side instrumentation, embedding the Hotjar JavaScript snippet into site templates so interaction events and aggregated analytics flowed to the Hotjar cloud platform. Operational coverage centered on the corporate web channel, with day-to-day users drawn from the digital team, UX designers, product management and marketing for iterative optimization activities.
Governance included access controls and privacy controls to reduce capture of personal data and to align session capture with applicable consent requirements, with Hotjar access managed by digital product owners and integrated into existing website change and CRO workflows. The implementation established routine review cadences for the Hotjar application to support continuous user experience analysis.
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Tag Management | CRM |
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2017 | 2017 |
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Betamed PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Trello | Project Portfolio Management | PPM | n/a | 2019 | 2019 |
In 2019 Betamed implemented Atlassian Trello as a Project Portfolio Management solution. Atlassian Trello was provisioned to support HR and administrative workflows tied to recruitment, document control, contract creation, and internal correspondence for teams based in Chorzow and for staff deployed to other provinces in Poland.
Configuration centered on Trello boards representing recruitment pipelines and administrative process queues, with card templates for candidate screening, contract attachments, checklists for internal control of company documents, labels for status, and due date tracking. Workflow automation and repeatable templates were applied to standardize task assignment and handoffs between hiring managers and administrative staff.
The implementation complemented existing productivity tools used by staff, notably Outlook for mail and scheduling, Jamboard for visual collaboration, and LinkedIn for recruitment outreach, with Trello serving as the operational hub for task orchestration. Data and artifacts were referenced from Trello cards to support reporting and handover to functional owners.
Governance established board level ownership within HR, controlled card templates for contract creation and attachments, and structured review cycles to support internal control and compliance of personnel documentation.
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Betamed IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Network Virtualisation | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Betamed
| First Name | Last Name | Title | Function | Department | Phone | |
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Human Resources Manager | Manager | HR | |
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Human Resources Manager | Manager | HR | |
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Human Resources Manager | Manager | HR | |
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Apps Being Evaluated by Betamed Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Betamed IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Betamed digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Betamed Technographics
Betamed is a Healthcare organization based in Poland,
with around 3200 employees and annual revenues of $27.0 million.
Betamed operates a diverse technology stack with applications such as
Comarch Optima HRM, Hotjar and Atlassian Trello,
covering areas like Core HR, Customer Experience and Project Portfolio Management.
Betamed has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Comarch, Contentsquare and Atlassian.
Betamed recently adopted applications including
OVHcloud in 2020, eRecruiter in 2019 and Atlassian Trello in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Betamed’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Betamed’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Betamed technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.