Beter Bed Technographics
Beter Bed Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Beter Bed and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 918 Beter Bed employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beter Bed has purchased the following applications: Adyen for Payment Processing in 2021, Tungsten ReadSoft Invoices (formerly Kofax ReadSoft Invoices) for Intelligent Document Processing in 2015, Informatica Product 360 for Product Information Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beter Bed is running and its propensity to invest more and deepen its relationship with Adyen , Klarna , Tungsten Automation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beter Bed revenues, which have grown to $290.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beter Bed intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Beter Bed Tech Stack and Enterprise Applications
Beter Bed ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adyen | Legacy | Adyen | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Beter Bed implemented Adyen on its website to handle online transactions, aligning its ecommerce checkout with a cloud payment platform. The deployment centers on Adyen as the primary Payment Processing application for web-based sales on Beter Bed's consumer site.
The implementation integrates Adyen into the website checkout and payment pages, leveraging typical Payment Processing capabilities such as card acceptance, support for alternative payment methods, tokenization for recurring purchases, and centralized payment authorization and settlement workflows. Configuration work emphasized payment method routing and web payment form integration to ensure a seamless customer checkout experience.
Operational ownership lies with ecommerce and finance functions, with Adyen instrumenting payment capture, reconciliation feeds, and transaction reporting to support order-to-cash processes. Governance focused on payment operations and checkout change control, preserving transaction integrity and compliance within Beter Bed's online retail environment.
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Payment Processing | ERP |
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2021 | 2021 |
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Beter Bed Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tungsten Automation | Legacy | Tungsten ReadSoft Invoices (formerly Kofax ReadSoft Invoices) | Intelligent Document Processing | Content Management | n/a | 2015 | 2016 |
In 2015 Beter Bed implemented Tungsten ReadSoft Invoices (formerly Kofax ReadSoft Invoices). Beter Bed deployed Tungsten ReadSoft Invoices as an Intelligent Document Processing solution to support Finance and Control, Sales and Merchandise Planning business functions.
The implementation concentrated on automated invoice capture, OCR extraction, data validation and matching workflows for supplier invoices, with configuration of rules based validation, indexing, exception queues and automated posting templates. Tungsten ReadSoft Invoices was configured to support invoice-centric workflows and document classification consistent with Intelligent Document Processing functional terminology.
Tungsten ReadSoft Invoices was operated alongside Beter Bed’s SAP environment, with explicit touch points to SAP modules SD and FICO and interactions with the cash register software XV. The project also encompassed EDI purchasing and sales flows, covering outgoing purchase orders, incoming order confirmations and supplier invoices, and outgoing customer invoices, with integration testing of end to end processes coordinated by the application team.
Governance and run operations were managed by the Functional Application Manager, who provided incident and change support for Sales, Merchandise Planning and Finance and Control, acted as test manager to supervise integration testing with functional managers and key users, and performed SAP related activities including customizing, authorization maintenance, LSMW conversions, performance monitoring, archiving and webcycle support.
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Beter Bed eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Informatica | Legacy | Informatica Product 360 | Product Information Management | eCommerce | n/a | 2020 | 2020 |
In 2020, Beter Bed implemented Informatica Product 360 as its Product Information Management platform to centralize product master data and establish a controlled product and customer domain architecture. The implementation established a single Product Information Management repository for product attributes, taxonomy, variant and SKU management, and structured enrichment workflows to support merchandising and catalog processes.
Configuration work focused on designing canonical product data models, attribute and taxonomy frameworks, data quality rules and validation, and onboarding workflows for suppliers and internal content teams. Informatica Product 360 was configured to support typical PIM capabilities including attribute governance, bulk import and export, catalog syndication, and staged enrichment pipelines to ensure authoritative product records.
The technical architecture was defined to accommodate cloud, on premise and hybrid deployment models, with explicit design for API based distribution and synchronization patterns to downstream commerce and operational systems. Data architecture activities covered both product and customer domains, aligning master records, identifiers and domain boundaries to reduce ambiguity across merchandising and sales channels.
Governance work included defining data stewardship roles, approval workflows, and operational processes for ongoing master data maintenance, supported by the implemented Informatica Product 360 configuration. The program scope and architecture design emphasized enterprise data architecture principles and domain level governance to operationalize Product Information Management for Beter Bed.
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Product Review Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2021 | 2021 |
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Beter Bed CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Tracking and Recording | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2017 | 2017 |
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Beter Bed PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Test Automation Platform | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Beter Bed IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Beter Bed CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Beter Bed
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Beter Bed Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Beter Bed IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Beter Bed digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Beter Bed Technographics
Beter Bed is a Retail organization based in Netherlands,
with around 918 employees and annual revenues of $290.0 million.
Beter Bed operates a diverse technology stack with applications such as
Adyen, Tungsten ReadSoft Invoices (formerly Kofax ReadSoft Invoices) and Informatica Product 360,
covering areas like Payment Processing, Intelligent Document Processing and Product Information Management.
Beter Bed has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adyen, Tungsten Automation and Informatica.
Beter Bed recently adopted applications including
Adyen in 2021, Klarna Payments in 2021 and Paazl in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Beter Bed’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Beter Bed’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Beter Bed technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.