Bethmann Bank
Mainzer Landstrasse 1,
Frankfurt, 60329,
Germany
Frankfurt, 60329,
Germany
49 69 21770
Banking and Financial Services
Bethmann Bank Technographics
Bethmann Bank Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bethmann Bank and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Bethmann Bank employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bethmann Bank has purchased the following applications: SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2017, SDL Tridion for Content Management in 2021, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bethmann Bank is running and its propensity to invest more and deepen its relationship with SAP , SDL , Entrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bethmann Bank revenues, which have grown to $350.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bethmann Bank intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bethmann Bank Tech Stack and Enterprise Applications
Bethmann Bank HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Bethmann Bank implemented SAP SuccessFactors Recruiting as its primary Recruiting,Applicant Tracking System. The deployment targeted the German HR department and incorporated SAP SuccessFactors Recruiting alongside self-service MSS and ESS modules, an onboarding app and a digital payslip portal to centralize candidate intake, onboarding workflows and employee self-service functionality.
Configuration work included recruiting and onboarding process design, SAP SuccessFactors report development and automation of HR reporting. The program delivered PowerBI dashboards, Access databases and Excel tools using VBA, plus SAP and SAP SuccessFactors reports to support FTE and headcount reporting, audit submissions, Federal Statistical Office reporting, diversity tracking and salary development dashboards. Teams also monitored and improved data quality across HR systems and payroll and HR administration processes to support more consistent operational reporting.
Project governance was formalized through creation of IT and process specifications and completion of required approvals such as CRA, Change Board and PIA. Operational scope covered HR operational and project-related work, with HR and payroll functions absorbing restructured workflows for recruiting, onboarding and reporting automation, while regular monthly and ad-hoc reporting processes were institutionalized for different internal stakeholders.
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Bethmann Bank Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SDL | Legacy | SDL Tridion | Content Management | Content Management | n/a | 2021 | 2021 |
In 2021 Bethmann Bank deployed SDL Tridion as its Content Management platform to manage the corporate website. SDL Tridion provides a web content management architecture that centralizes content authoring, publishing workflows, and digital content delivery across the bank's public site. The implementation emphasizes content lifecycle capabilities such as versioning, editorial workflows, and template driven publishing consistent with Content Management functional patterns.
The SDL Tridion deployment is scoped to the customer facing website and supports business functions including marketing, corporate communications, and digital channels operations. Governance was organized around centralized editorial controls and role based publishing approvals to streamline content updates and ensure compliance in a regulated banking environment. The deployment aligns Bethmann Bank, SDL Tridion, Content Management and website operations into a single platform for editorial orchestration and site content governance.
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Digital Signing | Content Management |
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2020 | 2020 |
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Bethmann Bank CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2013 | 2013 |
In 2013, Bethmann Bank deployed Adobe Marketing Cloud (ex Omniture) as its Marketing Automation solution on its public website. The implementation focused on instrumenting site pages for visitor tracking, campaign tagging and audience segmentation, positioning Adobe Marketing Cloud (ex Omniture) as the central measurement and digital engagement layer for the banks web channels.
Functional capabilities implemented reflected core Marketing Automation workflows, including web analytics, audience segmentation, campaign measurement, personalization and A/B testing, supported by tag management to standardize data capture across pages. Integrations were scoped to the Bethmann Bank website and adjacent digital channels, with analytics and reporting feeds routed into marketing operations and campaign planning processes and governed through tagging standards and analytics reporting cadences.
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Tag Management | CRM |
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2021 | 2021 |
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Bethmann Bank Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Asset and Wealth Management | Investment Management |
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2012 | 2014 |
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Bethmann Bank TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2017 | 2017 |
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Bethmann Bank IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Bethmann Bank CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Bethmann Bank
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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IT Project Manager | Manager | IT | |
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Director Operations | Director | Finance | |
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IT-Manger Product Owner | Manager | IT | |
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Order Specialist | Non Manager | Operations | |
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CEO | CXO | Operations | |
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Department Director Operations | Director | Operations | |
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Apps Being Evaluated by Bethmann Bank Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bethmann Bank IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bethmann Bank digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Bethmann Bank Technographics
Bethmann Bank is a Banking and Financial Services organization based in Germany,
with around 600 employees and annual revenues of $350.0 million.
Bethmann Bank operates a diverse technology stack with applications such as
SAP SuccessFactors Recruiting, SDL Tridion and Adobe Marketing Cloud (ex Omniture),
covering areas like Recruiting, Applicant Tracking System, Content Management and Marketing Automation.
Bethmann Bank has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, SDL and Adobe Systems.
Bethmann Bank recently adopted applications including
SDL Tridion in 2021, Tealium IQ Tag Management in 2021 and Entrust Signhost in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bethmann Bank’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bethmann Bank’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bethmann Bank technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.