Brookline, 2446, MA,
United States
Better Place Realty & Management Technographics
Better Place Realty & Management Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Better Place Realty & Management and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Better Place Realty & Management employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Better Place Realty & Management has purchased the following applications: RealPage Buildium eLease for Lease Management in 2018, Salesforce Marketing Cloud for Marketing Automation in 2021, New Relic APM for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Better Place Realty & Management is running and its propensity to invest more and deepen its relationship with RealPage , Salesforce , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Better Place Realty & Management revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Better Place Realty & Management intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Better Place Realty & Management Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RealPage | Legacy | RealPage Buildium eLease | Lease Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Better Place Realty & Management implemented RealPage Buildium eLease for Lease Management. The deployment used RealPage Buildium eLease as the cloud lease management platform to centralize tenant accounting, lease administration, and payment processing across the companys small property portfolio. Implementation emphasized tenant ledger management and delinquency monitoring as primary operational capabilities.
Operationally the company uses Buildium to oversee accounts receivable and accounts payable functions, monitor tenant delinquency, post rent checks, and pay vendor invoices, with QuickBooks used for general ledger posting and invoice reconciliation. Buildium was configured for tenant ledger workflows, automated delinquency tracking, payment posting, and invoice handling, and an accounting integration routes financial transactions into QuickBooks. Rollout covered finance and property management staff in the United States, centralizing A/R and A/P workflows and establishing consistent posting procedures between Buildium and QuickBooks.
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Real Estate Property Management | ERP Services and Operations |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Better Place Realty & Management implemented Salesforce Marketing Cloud and embedded the platform on their customer-facing website to enable Marketing Automation. The Salesforce Marketing Cloud deployment is oriented around web-based data capture and campaign orchestration, using standard Marketing Automation capabilities such as email campaign management, subscriber list capture and segmentation, journey orchestration, and template-driven content management for tenant and prospect communications.
The implementation is explicitly integrated into the company website, with web tracking and form capture feeding contact records and behavioral signals into Salesforce Marketing Cloud. For a 10 person real estate and property management firm the operational model is likely centralized, with a small in-house owner responsible for campaign setup, subscriber governance, consent management and content approval workflows, aligning Marketing Automation practices with property listing and tenant engagement processes.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Better Place Realty & Management deployed New Relic APM to monitor its public website hosted at https://www.betterplacemanagement.managebuilding.com/. New Relic APM is used as an Application Performance Management solution to instrument both browser and server side components of the site, providing application level telemetry and fault isolation for the web stack.
Within the small company context Better Place Realty & Management uses New Relic APM as the Application Performance Management layer for web application monitoring and incident troubleshooting. Deployment follows agent based instrumentation and browser monitoring patterns, capturing transaction traces, error monitoring, service topology visibility and performance telemetry to support web operations and IT support workflows.
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IT Decision Makers and Key Stakeholders at Better Place Realty & Management
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Apps Being Evaluated by Better Place Realty & Management Executives
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