New York, 10016, NY,
United States
Better Waters Technographics
Better Waters Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Better Waters and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Better Waters employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Better Waters has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2005, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, GoDaddy for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Better Waters is running and its propensity to invest more and deepen its relationship with Oracle , Google , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Better Waters revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Better Waters intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Better Waters Tech Stack and Enterprise Applications
Better Waters ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2005 | 2005 |
In 2005, Better Waters implemented Oracle NetSuite ERP to centralize finance operations for its United States based consumer packaged goods business. The Oracle NetSuite ERP deployment focused on ERP Financial functionality as a cloud native SaaS solution, provisioning core accounting, billing, and financial reporting capabilities for a 10 employee firm.
Configuration work emphasized general ledger design, a unified chart of accounts, accounts payable and accounts receivable workflows, and invoice to cash processing. The implementation applied role based access controls and approval workflows for payments and purchase transactions, and standardized month end close procedures to establish centralized financial governance, with Oracle NetSuite ERP configured to deliver the ERP Financial modules that support the companys back office accounting and procurement functions.
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Better Waters Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Better Waters implemented Google Workspace (Formerly Google G-Suite) to provide cloud hosted collaboration and productivity for its 10 person United States consumer packaged goods operation. The deployment uses Google Workspace as a SaaS collaboration layer for corporate email, document collaboration, calendaring and shared drive storage, reflecting the Collaboration category. The Google Workspace instance is provisioned on the company domain and is referenced on the Better Waters website for public contact routing and corporate email handling.
Configuration centers on core Google Workspace modules including Gmail for email routing, Google Drive and Google Docs for real time document collaboration, and Google Calendar for scheduling, with the Google Workspace admin console used for user provisioning and basic group permission controls. Operational coverage is sized for a small business and impacts marketing, operations and customer support functions, with centralized account administration and group based access governance rather than complex enterprise role models.
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Better Waters IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, Better Waters implemented GoDaddy for Application Hosting and Computing Services to host and operate its customer-facing website. The deployment uses GoDaddy for domain registration, DNS resolution, web hosting and control panel management, positioning GoDaddy as the primary platform for the company's web infrastructure. GoDaddy Application Hosting and Computing Services supports content publication and site administration workflows for Better Waters' online presence.
Operational governance is lightweight and centralized, with internal staff managing the GoDaddy console for DNS, certificate provisioning and routine site updates, consistent with a 10 person Consumer Packaged Goods organization. Integrations are limited to the company website, where GoDaddy serves site assets and manages foundational hosting functions, while marketing and customer engagement rely on the hosted site for digital interactions. This configuration reflects a small-business hosting model, with GoDaddy as the core Application Hosting and Computing Services provider for Better Waters in the United States.
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IT Decision Makers and Key Stakeholders at Better Waters
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Vice President Operations | VP | Operations | |
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President | CXO | Finance | |
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Director of Technology and Operations | Director | IT | |
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Apps Being Evaluated by Better Waters Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||