BetterCloud
330 7th Ave 4th floor,
New York, 10001, NY,
United States
New York, 10001, NY,
United States
1 888-999-0805
Professional Services
BetterCloud Technographics
BetterCloud Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BetterCloud and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 BetterCloud employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BetterCloud has purchased the following applications: Zendesk Chat for Chatbots and Conversational AI in 2016, Zoom for Audio Video and Web Conferencing in 2020, DocuSign eSignature for Digital Signing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BetterCloud is running and its propensity to invest more and deepen its relationship with Zendesk , TeamSupport , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BetterCloud revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BetterCloud intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BetterCloud Tech Stack and Enterprise Applications
BetterCloud AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, BetterCloud implemented Zendesk Chat on its website. BetterCloud deployed Zendesk Chat as part of its Chatbots and Conversational AI tooling to provide real-time, customer-facing chat support for prospects and customers.
The deployment centered on the embeddable Zendesk Chat widget and real-time messaging capabilities, with configuration of proactive chat triggers, visitor tracking, chat routing, canned responses, and transcript capture. Agent workflows were provisioned through the Zendesk Chat agent interface, enabling live handling and basic reporting to support operational staffing and issue triage.
Operationally the application is hosted on BetterCloud’s public website and primarily supports customer support and customer success functions. Governance focused on chat routing rules, agent access controls, and scripted response workflows to standardize handling across the support organization.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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BetterCloud Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 BetterCloud implemented Zoom as its Audio Video and Web Conferencing solution and surfaced Zoom functionality directly on the company website. The deployment centers on Zoom meeting and webinar capabilities to enable synchronous video collaboration and public facing sessions initiated from site pages, with the full application name Zoom used for meeting joins and hosted events.
The implementation is delivered as a website-embedded conferencing layer that surfaces meeting links, join flows, and live session access from public pages, aligning Zoom capabilities with customer engagement, sales demonstration, and customer education workflows. Operational ownership for the web integration is oriented around teams that manage customer interactions, with governance focused on session publishing, attendee access controls, and web-based scheduling and join procedures.
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Collaboration | Collaboration |
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2012 | 2012 |
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BetterCloud Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2018 | 2018 |
In 2018, BetterCloud integrated DocuSign eSignature as a Digital Signing capability on its public website. The implementation embedded DocuSign eSignature to enable web-based signature capture for customer-facing documents and online agreements, leveraging envelope orchestration, recipient routing, and embedded signing sessions as core functional elements. This placement of Digital Signing functionality centers signature capture in the web front end and delegates document lifecycle management to the DocuSign eSignature service.
Architecturally the integration is realized at the website layer, invoking DocuSign eSignature APIs for signing sessions and secure document delivery while the BetterCloud web application handles authentication and user experience. BetterCloud uses DocuSign eSignature Digital Signing to support customer-facing workflows and legal or compliance document flows, centralizing signature orchestration for online agreements. Governance emphasis is on consent capture, secure transmission, and retention controls aligned with the Digital Signing implementation.
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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BetterCloud CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2017 | 2017 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing, Sales Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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BetterCloud ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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BetterCloud TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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BetterCloud PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2020 | 2020 |
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BetterCloud IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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BetterCloud CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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BetterCloud Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at BetterCloud
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by BetterCloud Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BetterCloud IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BetterCloud digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD BetterCloud Technographics
BetterCloud is a Professional Services organization based in United States,
with around 400 employees and annual revenues of $70.0 million.
BetterCloud operates a diverse technology stack with applications such as
Zendesk Chat, Zoom and DocuSign eSignature,
covering areas like Chatbots and Conversational AI, Audio Video and Web Conferencing and Digital Signing.
BetterCloud has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zendesk, Zoom Video Communications and DocuSign.
BetterCloud recently adopted applications including
Demandbase ABX Cloud in 2021, Salesforce Sales Cloud in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BetterCloud’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BetterCloud’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BetterCloud technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.