BetterCloud
Location
330 7th Ave 4th floor,
New York, 10001, NY,
United States
Website
https://www.bettercloud.com/
Phone
1 888-999-0805
Artw industry
Professional Services
Employee
Revenue

BetterCloud Technographics

BetterCloud Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by BetterCloud and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 BetterCloud employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that BetterCloud has purchased the following applications: HG Insights Platform for Account Based Marketing in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems BetterCloud is running and its propensity to invest more and deepen its relationship with HG Insights , Terminus , Demandbase or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing BetterCloud revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BetterCloud intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

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BetterCloud Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
HG Insights Legacy HG Insights Platform Account Based Marketing CRM n/a 2019 2019
Account Based Marketing CRM 2017 2017
Account Based Marketing CRM 2021 2021
Account Based Marketing, Sales Engagement CRM 2018 2018
Customer Experience CRM 2015 2015
Customer Experience CRM 2019 2019
Customer Experience CRM 2020 2020
Customer Support CRM 2014 2014
Digital Advertising Platform CRM 2015 2015
Marketing Analytics CRM 2012 2012
Marketing Analytics CRM 2015 2015
Marketing Analytics CRM 2020 2020
Marketing Automation CRM 2012 2012
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2015 2015
Sales Automation, CRM, Sales Engagement CRM 2021 2021
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2012 2012
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Zoom Video Communications Legacy Zoom Audio Video and Web Conferencing Collaboration n/a 2020 2020
Collaboration Collaboration 2012 2012
AI-Powered Application
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Chatbots and Conversational AI AI-Powered Application 2016 2016
Chatbots and Conversational AI AI-Powered Application 2018 2018
Chatbots and Conversational AI AI-Powered Application 2020 2020
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Digital Signing Content Management 2018 2018
Enterprise Content Management Content Management 2020 2020
TRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Governance, Risk and Compliance TRM 2019 2019
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Identity and Access Management (IAM) CyberSecurity 2021 2021
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Incident Management ITSM 2018 2018
IT Service Management ITSM 2018 2018
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Transactional Email PaaS 2015 2015
Transactional Email PaaS 2020 2020
IT Decision Makers and Key Stakeholders at BetterCloud
First Name Last Name Title Function Department Email Phone
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Show All Contacts
Apps Being Evaluated by BetterCloud Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD BetterCloud Technographics

BetterCloud is a Professional Services organization based in United States, with around 400 employees and annual revenues of $70.0 million.

BetterCloud operates a diverse technology stack with applications such as HG Insights Platform, Microsoft Azure Cloud Services and Zoom, covering areas like Account Based Marketing, Application Hosting and Computing Services and Audio Video and Web Conferencing.

BetterCloud has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as HG Insights, Microsoft and Zoom Video Communications.

BetterCloud recently adopted applications including Demandbase ABX Cloud in 2021, Salesforce Sales Cloud in 2021 and Google Cloud Platform (GCP) in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of BetterCloud’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates BetterCloud’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete BetterCloud technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.