Betts Associates
Units 6 7 Old Marsh Farm Barns Sealand,
Deeside, CH5 2LY,
United Kingdom
Deeside, CH5 2LY,
United Kingdom
44 12 4428-8178
Professional Services
Betts Associates Technographics
Betts Associates Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Betts Associates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Betts Associates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Betts Associates has purchased the following applications: DaCast Platform for Audio Video and Web Conferencing in 2022, Ecwid for eCommerce in 2021, Hubspot Marketing Automation for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Betts Associates is running and its propensity to invest more and deepen its relationship with Dcast , Microsoft , Ecwid or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Betts Associates revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betts Associates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Betts Associates Tech Stack and Enterprise Applications
Betts Associates Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dcast | Legacy | DaCast Platform | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
In 2022, Betts Associates implemented DaCast Platform on their website as an Audio Video and Web Conferencing solution to deliver client facing multimedia and remote presentation content. Betts Associates implemented DaCast Platform, an Audio Video and Web Conferencing application, to support marketing, client engagement, and internal training workflows on its public site.
The implementation emphasizes embedded video player configuration and streaming workflows for live and on demand content, with access control and playback analytics enabled for marketing and client services teams. Content publishing is executed by embedding DaCast Platform player code into site page templates and managed through existing content operations, with governance and content approval workflows administered by marketing leadership.
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Collaboration | Collaboration |
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2020 | 2020 |
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Betts Associates eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ecwid | Legacy | Ecwid | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Betts Associates deployed Ecwid as an eCommerce storefront on its corporate website. Ecwid is configured to provide product catalog, shopping cart, checkout, and order management capabilities to support the firm’s online sales and product merchandising functions.
The Ecwid implementation is delivered as an embeddable SaaS storefront integrated into the company website, with a hosted management console used to configure listings, pricing, and fulfillment workflows. Functional modules in use include product catalog management, shopping cart and checkout flows, order processing, and basic inventory controls, aligning with standard eCommerce operational terminology.
Operational responsibility appears concentrated in marketing and operations teams for content updates and order handling within the United Kingdom, with administrators managing product publication and transaction processing through the Ecwid console. Governance focuses on web-level rollout and site embedding, with process changes centered on centralized product maintenance and online order lifecycle management.
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Betts Associates CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Betts Associates implemented Hubspot Marketing Automation as its Marketing Automation solution on their website. The professional services firm based in the United Kingdom, with approximately 30 employees, embedded Hubspot Marketing Automation to centralize website-driven lead capture and nurture workflows.
The implementation emphasized standard marketing automation modules, including website tracking instrumentation, embedded forms, contact database management, email campaign orchestration, and automated lead nurturing workflows. Configuration work focused on contact property segmentation, list management, template-based email sequences, and workflow automation to support business development and client engagement activities.
Integration efforts were concentrated on embedding Hubspot Marketing Automation tracking scripts and forms into the corporate website and ensuring inbound contacts synchronized into the Hubspot Marketing Automation contact store for follow up. Operational coverage targeted the UK marketing and business development functions, with routing and notifications configured for marketing users and client-facing staff.
Governance established role-based access controls for marketing users, basic contact lifecycle definitions, suppression rules, and campaign approval processes. Training and documentation supported ongoing campaign operations, list hygiene, and consistent use of Hubspot Marketing Automation across the small professional services organization.
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Betts Associates TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Betts Associates IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Betts Associates CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Betts Associates
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Betts Associates Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Betts Associates IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Betts Associates digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Betts Associates Technographics
Betts Associates is a Professional Services organization based in United Kingdom,
with around 30 employees and annual revenues of $3.0 million.
Betts Associates operates a diverse technology stack with applications such as
DaCast Platform, Ecwid and Hubspot Marketing Automation,
covering areas like Audio Video and Web Conferencing, eCommerce and Marketing Automation.
Betts Associates has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Dcast, Ecwid and HubSpot.
Betts Associates recently adopted applications including
DaCast Platform in 2022, Hubspot Marketing Automation in 2022 and Amazon EC2 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Betts Associates’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Betts Associates’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Betts Associates technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.