Bezeq Group
7 Hamanor Street 5th Floor,
Holon, 5886102,
Israel
Holon, 5886102,
Israel
972 3 626-2200
Communications
Bezeq Group Technographics
Bezeq Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bezeq Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5598 Bezeq Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bezeq Group has purchased the following applications: NetCracker BSS/OSS for OSS/BSS in 2022, Umbraco CMS for Web Content Management in 2017, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bezeq Group is running and its propensity to invest more and deepen its relationship with NEC Corporation , ResNexus , Umbraco or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bezeq Group revenues, which have grown to $2.46 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bezeq Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bezeq Group Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NEC Corporation | Legacy | NetCracker BSS/OSS | OSS/BSS | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Bezeq Group extended its deployment of NetCracker BSS/OSS to support an expanded commercial scope for its affiliate yes, formalizing an expanded Professional Services and maintenance arrangement to advance satellite TV and OTT offerings. The announcement specifies that NetCracker Revenue Management will continue to underpin charging and billing operations with enhanced charging flexibility and advanced convergence capabilities for convergent service monetization.
The NetCracker BSS/OSS implementation centers on Revenue Management as a core functional module, delivering convergent charging, billing orchestration and policy driven monetization logic consistent with OSS/BSS category capabilities. Netcracker Professional Services will provide continuous solution implementation, operational stabilization and iterative enhancements through Agile and DevOps practices, supporting rapid feature delivery for new television and OTT business models.
Operational coverage is focused on yes as the immediate beneficiary, with explicit reference to Pelephone and Bezeq International as related Bezeq Group subsidiaries that coordinate technology and product strategy. Governance and rollout rely on Netcracker professional services for ongoing support and maintenance, with programmatic DevOps pipelines and Agile delivery used to maintain production stability and incremental feature rollout across the television and OTT service stack.
The contract extension is positioned to enable new business models and greater competitiveness for Bezeq Group affiliates by providing flexible revenue management and continuous implementation capabilities, while retaining NetCracker BSS/OSS as the commercial and operational platform for convergent service monetization.
|
|
|
|
|
Reservation and Booking Management | ERP Services and Operations |
|
2014 | 2014 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Umbraco | Legacy | Umbraco CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Bezeq Group implemented Umbraco CMS for Web Content Management on its public website. The deployment centers on Umbraco CMS as the primary platform for authoring and publishing corporate web content for the bezeq.co.il domain.
The implementation leverages core Web Content Management capabilities, including structured content authoring, template-driven page rendering, a centralized media library, and editorial publishing workflows. Umbraco CMS is used to manage page templates, content blocks, and site navigation, enabling consistent presentation and faster content updates across the corporate site.
Operational coverage focuses on the public website and supports corporate communications and marketing functions. Governance aligns with standard Web Content Management models, with role-based editorial access and approval workflows to control content staging and publishing, and the architecture supports multilingual content and template reuse typical for enterprise web publishing.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019 Bezeq Group began deploying Hotjar to support Customer Experience analysis on its customer-facing web properties. The deployment targeted behavior analytics on pages under bezeq.co.il and introduced client-side instrumentation for qualitative insights.
Hotjar was configured to capture session recordings, heatmaps, conversion funnel behavior, and on-page feedback, reflecting standard Customer Experience capabilities. The implementation used the Hotjar JavaScript snippet for browser-side data capture, enabling playback and visual analytics without back-end code changes.
Operational ownership was centered in digital product, UX, and web analytics teams who used Hotjar for qualitative user research, bug reproduction, and experience optimization across the public site. Access and usage were structured to feed behavioral context into existing analytics workflows and decision processes.
Governance and workflow adjustments focused on incorporating session playback and user feedback into product backlog triage and UX testing cycles, ensuring Customer Experience signals from Hotjar informed prioritization on Bezeq Group web properties.
|
|
|
|
|
Marketing Analytics | CRM |
|
2011 | 2011 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2021 | 2021 |
|
Managed Services Provider (MSP)
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Security MSP | Managed Services Provider (MSP) |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at Bezeq Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bezeq Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bezeq Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bezeq Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Bezeq Group Technographics
Bezeq Group is a Communications organization based in Israel,
with around 5598 employees and annual revenues of $2.46 billion.
Bezeq Group operates a diverse technology stack with applications such as
NetCracker BSS/OSS, Umbraco CMS and Hotjar,
covering areas like OSS/BSS, Web Content Management and Customer Experience.
Bezeq Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as NEC Corporation, Umbraco and Contentsquare.
Bezeq Group recently adopted applications including
NetCracker BSS/OSS in 2022, Cisco Secure Email (formerly Email Security Appliance) in 2021 and Microsoft Azure Blob Storage in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bezeq Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bezeq Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bezeq Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.