Lymington, SO41 3YL,
United Kingdom
Bhg Marine Technographics
Bhg Marine Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bhg Marine and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Bhg Marine employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bhg Marine has purchased the following applications: Microsoft 365 for Collaboration in 2022, ekmPowershop for eCommerce in 2016, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bhg Marine is running and its propensity to invest more and deepen its relationship with Microsoft , EKM , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bhg Marine revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bhg Marine intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bhg Marine Tech Stack and Enterprise Applications
Bhg Marine Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Bhg Marine deployed Microsoft 365 as its core Collaboration platform across the organization. The UK-based manufacturing company provisioned a single Microsoft 365 tenant to cover approximately 20 employees, consolidating corporate email, document storage and real-time communication under one cloud subscription.
Configuration emphasized Exchange Online mailboxes, Microsoft Teams for meetings and persistent chat, SharePoint sites and OneDrive for business file storage and sharing, and centralized administration for license and user provisioning. Governance work included admin role segregation, baseline data access controls and application of Microsoft 365 security defaults, with rollout managed internally across operations, engineering and office functions, and public site references confirming Microsoft 365 is in use on their website.
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Bhg Marine eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EKM | Legacy | ekmPowershop | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Bhg Marine implemented ekmPowershop as its customer-facing eCommerce storefront. ekmPowershop is deployed on the company website and functions as the primary online sales channel for product presentation and order capture.
The implementation leverages ekmPowershop hosted storefront capabilities to provide product catalog management, shopping cart and checkout workflows, order management and basic inventory controls consistent with eCommerce platforms. Operational responsibility is retained within Bhg Marine through internal site administrators and product owners, aligning online sales, order processing and fulfillment workflows to the ekmPowershop environment across the companys United Kingdom website operations.
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Bhg Marine CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Bhg Marine deployed Hotjar on its public website to support Customer Experience, instrumenting client side behavioral analytics across site pages. The Hotjar implementation is delivered via the standard JavaScript snippet embedded in the site page templates, providing page level session capture and event sampling consistent with web analytics and behavior analysis tools.
The Hotjar deployment is used to surface session recordings, heatmaps, and on page feedback mechanisms that inform website usability and conversion flows, aligning with Customer Experience workflows for the marketing and product functions. Operationally the configuration is site scoped and maintained by the internal web or marketing team, with implementation focused on page level instrumentation and analysis rather than backend integration.
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Marketing Automation | CRM |
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2017 | 2017 |
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Bhg Marine IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Bhg Marine
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Apps Being Evaluated by Bhg Marine Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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