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Bickford's Group
Location
162 Cross Keys Road,
Salisbury, 5106, SA,
Australia
Website
https://www.bickfords.net/
Phone
61 8 8182-1888
Artw industry
Consumer Packaged Goods
Employee
Revenue

Bickford's Group Technographics

Bickford's Group Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Bickford's Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Bickford's Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Bickford's Group has purchased the following applications: Microsoft 365 for Collaboration in 2020, WooCommerce for eCommerce in 2021, EmailOctopus for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Bickford's Group is running and its propensity to invest more and deepen its relationship with Microsoft , Automattic , EmailOctopus or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Bickford's Group revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bickford's Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Bickford's Group Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
Collaboration Collaboration 2020 2020
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WooCommerce eCommerce eCommerce n/a 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
EmailOctopus Legacy EmailOctopus Marketing Automation CRM n/a 2020 2020
In 2020, Bickford's Group implemented EmailOctopus as its Marketing Automation solution on its website, embedding email list capture and campaign delivery into its Australian consumer packaged goods digital presence. The deployment targets customer engagement and direct marketing workflows for a mid-market organization of approximately 400 employees, and EmailOctopus is the primary tool for on-site subscriber acquisition and outbound email campaigns. EmailOctopus was configured to support core marketing automation capabilities including subscriber list management, responsive email templates, campaign scheduling, segmentation and basic automated sequences such as welcome and promotional flows. Configuration emphasized list hygiene and consent capture, aligning on-site signups with segmented lists to support targeted promotional campaigns and customer lifecycle messaging. Operational integration centers on the company website, with embedded signup forms and site-driven list capture feeding EmailOctopus lists and campaign workflows. The implementation scope covers marketing and e-commerce functions across Bickford's Group Australian operations, positioning EmailOctopus to handle campaign orchestration, newsletter distribution and audience segmentation for product marketing and customer engagement teams. Governance changes included centralizing email list ownership within the marketing team, establishing a campaign calendar and formalizing content approval and consent management processes. The approach focused on practical workflow restructuring for campaign creation, list segmentation and compliance with opt-in requirements while keeping integration points limited to website-driven capture and EmailOctopus managed sending.
EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Financial Consolidation and Close EPM 2019 2019
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2017 2017
Transactional Email PaaS 2016 2016
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2020 2020
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2013 2013
Secure Email Gateways (SEGs) CyberSecurity 2016 2016
IT Decision Makers and Key Stakeholders at Bickford's Group
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Bickford's Group Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Bickford's Group Technographics

Bickford's Group is a Consumer Packaged Goods organization based in Australia, with around 400 employees and annual revenues of $100.0 million.

Bickford's Group operates a diverse technology stack with applications such as Microsoft 365, WooCommerce and EmailOctopus, covering areas like Collaboration, eCommerce and Marketing Automation.

Bickford's Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Automattic and EmailOctopus.

Bickford's Group recently adopted applications including WooCommerce in 2021, Microsoft 365 in 2020 and EmailOctopus in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Bickford's Group’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Bickford's Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Bickford's Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.