Bickford's Group
162 Cross Keys Road,
Salisbury, 5106, SA,
Australia
Salisbury, 5106, SA,
Australia
61 8 8182-1888
Consumer Packaged Goods
Bickford's Group Technographics
Bickford's Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bickford's Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Bickford's Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bickford's Group has purchased the following applications: Microsoft 365 for Collaboration in 2020, WooCommerce for eCommerce in 2021, EmailOctopus for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bickford's Group is running and its propensity to invest more and deepen its relationship with Microsoft , Automattic , EmailOctopus or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bickford's Group revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bickford's Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bickford's Group Tech Stack and Enterprise Applications
Bickford's Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Bickford's Group implemented Microsoft 365 for Collaboration. The implementation established a cloud-hosted Microsoft 365 tenant to provide collaboration services to Bickford's Group, a 400 employee Consumer Packaged Goods company based in Australia.
The deployment focused on core Microsoft 365 Collaboration capabilities, including Exchange Online for enterprise email and calendaring, SharePoint Online for document management and intranet content, and Microsoft Teams for chat and meetings. Configuration work emphasized tenant-level administration, mailbox provisioning, SharePoint site structure and Teams workspace governance consistent with Microsoft 365 service models.
Microsoft 365 references appear on the corporate website, which aligns with a SaaS-oriented architecture where Exchange and SharePoint endpoints are surfaced for corporate communications and web-accessible collaboration resources. Identity and access are expected to be managed via Azure Active Directory as part of the Microsoft 365 stack, enabling single sign-on and role-based access controls across collaboration services.
Operational coverage targeted organization-wide business functions including marketing, operations and sales, with governance implemented through the Microsoft 365 admin center and SharePoint policy controls. The Bickford's Group Microsoft 365 Collaboration deployment standardized core collaboration workflows, centralized document lifecycle controls and provided an extensible platform for ongoing collaboration and communication needs.
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
Bickford's Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Bickford's Group implemented WooCommerce to power its public storefront on bickfords.net. The WooCommerce implementation serves as the company s primary eCommerce platform for online product catalog, shopping cart and checkout workflows.
The deployment uses WooCommerce as a WordPress plugin supplied by vendor Automattic, leveraging standard eCommerce modules including product catalog management, shopping cart and checkout orchestration, coupon and pricing configuration, and order management capabilities. Configuration work focused on catalog structure, product attributes, pricing rules and checkout flow to align with retail and direct to consumer selling models.
Operationally the WooCommerce platform centralizes online ordering and customer checkout workflows, which brings together marketing, eCommerce operations and fulfillment functions for day to day order processing and customer interactions. The implementation is hosted within Bickford s website environment and is surfaced through the public site where product information and promotions are managed.
Governance and process adjustments emphasize catalog publishing, promotional control and order handling procedures, assigning ownership for product content and pricing to the eCommerce and marketing teams. The narrative documents Bickford's Group, 2021, WooCommerce and eCommerce as the structural relationship between the application and business functions.
|
Bickford's Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EmailOctopus | Legacy | EmailOctopus | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Bickford's Group implemented EmailOctopus as its Marketing Automation solution on its website, embedding email list capture and campaign delivery into its Australian consumer packaged goods digital presence. The deployment targets customer engagement and direct marketing workflows for a mid-market organization of approximately 400 employees, and EmailOctopus is the primary tool for on-site subscriber acquisition and outbound email campaigns.
EmailOctopus was configured to support core marketing automation capabilities including subscriber list management, responsive email templates, campaign scheduling, segmentation and basic automated sequences such as welcome and promotional flows. Configuration emphasized list hygiene and consent capture, aligning on-site signups with segmented lists to support targeted promotional campaigns and customer lifecycle messaging.
Operational integration centers on the company website, with embedded signup forms and site-driven list capture feeding EmailOctopus lists and campaign workflows. The implementation scope covers marketing and e-commerce functions across Bickford's Group Australian operations, positioning EmailOctopus to handle campaign orchestration, newsletter distribution and audience segmentation for product marketing and customer engagement teams.
Governance changes included centralizing email list ownership within the marketing team, establishing a campaign calendar and formalizing content approval and consent management processes. The approach focused on practical workflow restructuring for campaign creation, list segmentation and compliance with opt-in requirements while keeping integration points limited to website-driven capture and EmailOctopus managed sending.
|
Bickford's Group EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Financial Consolidation and Close | EPM |
|
2019 | 2019 |
|
Bickford's Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
Bickford's Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
Bickford's Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2013 | 2013 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2016 | 2016 |
|
IT Decision Makers and Key Stakeholders at Bickford's Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Information Systems Manager | Manager | IT | |
|
|
|
Manager Operations | Manager | Finance | |
|
Apps Being Evaluated by Bickford's Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bickford's Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bickford's Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Bickford's Group Technographics
Bickford's Group is a Consumer Packaged Goods organization based in Australia,
with around 400 employees and annual revenues of $100.0 million.
Bickford's Group operates a diverse technology stack with applications such as
Microsoft 365, WooCommerce and EmailOctopus,
covering areas like Collaboration, eCommerce and Marketing Automation.
Bickford's Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Automattic and EmailOctopus.
Bickford's Group recently adopted applications including
WooCommerce in 2021, Microsoft 365 in 2020 and EmailOctopus in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bickford's Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bickford's Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bickford's Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.